{"title":"Archies Footwear","description":"\u003cp\u003eArchies Footwear makes arch support flip flops and slides that a physiotherapist actually stands behind. No breaking-in required. The moulded arch and heel cup support you from the very first step, which is why we stock Archies at Shirley Allum Boutique in Shaftesbury. Sizes run UK 3 to 9, across flip flop and slide styles.\u003c\/p\u003e\n\u003cp\u003eWe started stocking Archies because customers kept asking for proper arch support in something they would actually wear to the beach. Regular flip flops offer nothing underfoot beyond a flat sheet of foam, and for anyone dealing with plantar fasciitis, fallen arches or simple end-of-day foot ache, that flat sole makes things worse rather than better.\u003c\/p\u003e\n\u003cp\u003eThe range at Shirley Allum covers both of Archies' core silhouettes: flip flops with the familiar toe-post, in colours from classic navy and white through to hot pink and lilac, and slides for anyone who prefers a single wide strap instead. Every style shares the same moulded orthotic footbed, with a defined arch and a proper heel cup underneath.\u003c\/p\u003e\n\u003cp\u003eSizing runs true for most feet, though Archies recommend going up a full size if you normally wear a half size, since the footbed is moulded rather than flat. The material is quick-drying EVA, built for repeated trips from sand to shower without falling apart.\u003c\/p\u003e\n\u003cp\u003eArchies was developed in Melbourne by Daniel Jones, a physiotherapist who grew tired of telling patients with arch problems to stop wearing flip flops when nothing supportive existed that actually looked like one. It took five years of testing with podiatrists and physiotherapists before the first pair reached the market, and the brand has since become one of the most recognised names in supportive summer footwear, worn well beyond Australia.\u003c\/p\u003e\n\u003cp\u003eIf your regular flip flops leave your feet aching by the end of a beach day, this is the fix. Slip a pair on for the school run, the garden, or a week away, and the support does the rest.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/collections\/archies-arch-support-slides-navy-11.jpg?v=1785438729","url":"https:\/\/www.shirleyallum.co.uk\/collections\/archies-footwear.oembed","provider":"Shirley Allum Boutique","version":"1.0","type":"link"}