{"title":"Brave+True","description":"\u003cp\u003eBrave+True is an Australian women's label that arrived at Shirley Allum and immediately felt right. Known for feminine dresses, relaxed separates and prints that earn their place in a wardrobe, it is the kind of brand that looks considered without trying too hard. New season pieces are in store now in Shaftesbury and online.\u003c\/p\u003e\n\u003cp\u003eWe stock Brave+True because it solves a problem we hear from customers all the time: they want clothes that are genuinely versatile, well made and easy to wear, without looking like everyone else. This is that brand.\u003c\/p\u003e\n\u003cp\u003eThe range spans women's dresses in midi and short lengths, skirts, tops and shirts, all designed to mix and layer. The current season brings gingham in navy and white, a Zoe's Garden print across dresses and skirts, and occasion pieces in black that work as well at dinner as they do at a weekend lunch. Prices run from £75 to £145.\u003c\/p\u003e\n\u003cp\u003eFounded in Australia in 2012, Brave+True has grown into one of the most stocked women's labels across Australia, New Zealand and South Africa. The brand is built around a simple idea: that fashion should work for every woman, every age, every occasion and every shape. Every collection is designed with that in mind, not as a marketing position but as a practical brief.\u003c\/p\u003e\n\u003cp\u003eShirley Allum is an independent boutique at 30 High Street, Shaftesbury, Dorset. We are one of a small number of UK stockists carrying Brave+True, which means you are unlikely to walk past it in a chain store. That is rather the point.\u003c\/p\u003e","products":[{"product_id":"brave-true-bt25366-3-gelato-zoes-garden-midi-dress","title":"Brave+True BT25366-3 Gelato Zoes Garden Midi Dress","description":"\u003cp\u003eThe \u003cstrong\u003eBrave+True BT25366-3 Gelato Zoes Garden Midi Dress\u003c\/strong\u003e is a beautifully feminine piece made for sunny days and special moments. Designed in a soft floral print with pink, green, cream, and warm coral tones, this midi dress features a fitted bodice, adjustable straps, and a softly tiered skirt that moves beautifully as you walk. It is a \u003cstrong\u003efloral midi dress for fresh spring and summer styling\u003c\/strong\u003e that feels light, romantic, and easy to wear.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you'll love this dress\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSoft floral print in pink, green, cream, and coral tones\u003c\/li\u003e\n  \u003cli\u003eFitted bodice for a flattering feminine shape\u003c\/li\u003e\n  \u003cli\u003eAdjustable straps for a more personalised fit\u003c\/li\u003e\n  \u003cli\u003eTiered midi skirt adds movement and softness\u003c\/li\u003e\n  \u003cli\u003eEasy to dress up or down depending on the occasion\u003c\/li\u003e\n  \u003cli\u003eA lovely choice for holidays, events, and warm-weather dressing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: holidays, garden parties, summer events, lunch dates, weekend styling, and easy day-to-night dressing.\u003c\/p\u003e\n\n\u003cp\u003eWear it with flat sandals for a relaxed daytime look, or style it with heeled sandals and simple jewellery for a more polished finish. Add a lightweight cardigan or denim jacket on cooler evenings and let the print bring all the colour and softness to your outfit.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eCold Hand Wash Inside Out\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brave + True","offers":[{"title":"Multicolour \/ XS","offer_id":56909718389120,"sku":"SBR52788","price":101.5,"currency_code":"GBP","in_stock":true},{"title":"Multicolour \/ S","offer_id":56909718421888,"sku":"SBR52789","price":101.5,"currency_code":"GBP","in_stock":true},{"title":"Multicolour \/ M","offer_id":56909718454656,"sku":"SBR52790","price":101.5,"currency_code":"GBP","in_stock":true},{"title":"Multicolour \/ L","offer_id":56909718487424,"sku":"SBR52791","price":101.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/brave_true-bt25366-3-gelato-zoes-garden-midi-dress-shirley-allum-boutique.jpg?v=1775146859"},{"product_id":"brave-true-bt25409-1-alice-zoes-garden-short-sleeve-dress","title":"Brave+True BT25409-1 Alice Zoes Garden Short Sleeve Dress","description":"\u003cp\u003eThe \u003cstrong\u003eBrave+True BT25409-1 Alice Zoes Garden Short Sleeve Dress\u003c\/strong\u003e is a beautifully feminine piece that brings soft colour and romantic detail to your wardrobe. Designed in a fresh floral print with pink, green, cream, and warm coral tones, this midi dress features flutter sleeves, a button-through front, a self-tie waist, and a softly tiered skirt for beautiful movement. It is a \u003cstrong\u003efloral midi dress for fresh spring and summer styling\u003c\/strong\u003e that feels polished, flattering, and easy to wear.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you'll love this dress\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSoft floral print in pink, green, cream, and coral tones\u003c\/li\u003e\n  \u003cli\u003eFlutter sleeves add soft movement and feminine detail\u003c\/li\u003e\n  \u003cli\u003eButton-through front for a classic finish\u003c\/li\u003e\n  \u003cli\u003eSelf-tie waist helps create a flattering shape\u003c\/li\u003e\n  \u003cli\u003eTiered midi skirt adds flow and softness\u003c\/li\u003e\n  \u003cli\u003eA lovely choice for holidays, garden parties, and special daytime plans\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: holidays, garden parties, lunch dates, summer events, weekend styling, and easy day-to-night dressing.\u003c\/p\u003e\n\n\u003cp\u003eWear it with flat sandals for a relaxed daytime look, or style it with heeled sandals and simple jewellery for a more polished finish. Add a lightweight cardigan or denim jacket on cooler days and let the print bring all the colour and softness to your outfit.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eCold Delicate Wash\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brave + True","offers":[{"title":"Multicolour \/ S","offer_id":56909722648960,"sku":"SBR52793","price":101.5,"currency_code":"GBP","in_stock":true},{"title":"Multicolour \/ M","offer_id":56909722681728,"sku":"SBR52794","price":101.5,"currency_code":"GBP","in_stock":true},{"title":"Multicolour \/ L","offer_id":56909722714496,"sku":"SBR52795","price":101.5,"currency_code":"GBP","in_stock":false},{"title":"Multicolour \/ XL","offer_id":56909724713344,"sku":"SBR52796","price":101.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/brave_true-bt25409-1-alice-zoes-garden-short-sleeve-dress-shirley-allum-boutique.jpg?v=1775147313"},{"product_id":"brave-true-bt25363-percy-zoes-garden-top","title":"Brave+True BT25363 Percy Zoes Garden Top","description":"\u003cp\u003eThe \u003cstrong\u003eBrave + True BT25363 Percy Zoes Garden Top\u003c\/strong\u003e is a fresh, feminine piece that brings soft colour and painterly print to your everyday wardrobe. Designed in a beautiful floral print with pink, green, cream, and warm coral tones, this top has an easy shape with a round neckline and soft cap sleeves for a light, flattering finish. It is a \u003cstrong\u003efloral print top for easy spring and summer styling\u003c\/strong\u003e that feels cheerful, polished, and effortless to wear.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you'll love this top\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSoft floral print in pink, green, cream, and coral tones\u003c\/li\u003e\n  \u003cli\u003eRound neckline for a simple, flattering shape\u003c\/li\u003e\n  \u003cli\u003eCap sleeves for an easy feminine finish\u003c\/li\u003e\n  \u003cli\u003eLightweight feel that works beautifully in warmer weather\u003c\/li\u003e\n  \u003cli\u003eEasy to style with white trousers, denim, or skirts\u003c\/li\u003e\n  \u003cli\u003eA lovely way to add colour and softness to everyday outfits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: holidays, lunch dates, weekend styling, garden parties, casual occasions, and easy day-to-night dressing.\u003c\/p\u003e\n\n\u003cp\u003eWear it with white trousers or denim for a fresh daytime look, or style it with a skirt and simple jewellery for a softer, more dressed-up finish. The print does all the work, so you can keep the rest of your outfit simple and still feel beautifully put together.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eCold Delicate Wash\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brave + True","offers":[{"title":"Multicolour \/ XS","offer_id":56909728481664,"sku":"SBR52797","price":55.3,"currency_code":"GBP","in_stock":true},{"title":"Multicolour \/ S","offer_id":56909728514432,"sku":"SBR52798","price":55.3,"currency_code":"GBP","in_stock":true},{"title":"Multicolour \/ M","offer_id":56909728547200,"sku":"SBR52799","price":55.3,"currency_code":"GBP","in_stock":true},{"title":"Multicolour \/ L","offer_id":56909728579968,"sku":"SBR52800","price":55.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/brave-_-true-bt25363-percy-zoes-garden-top-shirley-allum-boutique.jpg?v=1775146043"},{"product_id":"brave-true-bt25474-1-eliza-zoes-garden-skirt","title":"Brave+True BT25474-1 Eliza Zoes Garden Skirt","description":"\u003cp\u003eThe \u003cstrong\u003eBrave+True BT25474-1 Eliza Zoes Garden Skirt\u003c\/strong\u003e is a soft, feminine piece that brings colour and movement to your everyday wardrobe. Designed in a beautiful floral print with pink, green, cream, and warm coral tones, this maxi skirt features a comfortable shirred waistband and a flowing silhouette that feels easy and flattering to wear. It is a \u003cstrong\u003efloral maxi skirt for fresh spring and summer styling\u003c\/strong\u003e that works beautifully with simple tops, lightweight knits, and sandals.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you'll love this skirt\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSoft floral print in pink, green, cream, and coral tones\u003c\/li\u003e\n  \u003cli\u003eShirred waistband for comfort and an easy fit\u003c\/li\u003e\n  \u003cli\u003eFlowing maxi length for soft movement\u003c\/li\u003e\n  \u003cli\u003eEasy to style with simple tops and lightweight layers\u003c\/li\u003e\n  \u003cli\u003ePockets add practical everyday appeal\u003c\/li\u003e\n  \u003cli\u003eA lovely piece for holidays, weekends, and warm-weather dressing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: holidays, weekend styling, garden parties, lunch dates, travel, and relaxed summer outfits.\u003c\/p\u003e\n\n\u003cp\u003eWear it with a simple white top and flat sandals for an easy daytime look, or style it with a lightweight knit and jewellery for a softer polished finish. Let the print stand out by keeping the rest of your outfit simple and relaxed.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eCold Delicate Wash\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brave + True","offers":[{"title":"Multicolour \/ XS","offer_id":56909736771968,"sku":"SBR52801","price":69.3,"currency_code":"GBP","in_stock":true},{"title":"Multicolour \/ S","offer_id":56909736804736,"sku":"SBR52802","price":69.3,"currency_code":"GBP","in_stock":false},{"title":"Multicolour \/ M","offer_id":56909736837504,"sku":"SBR52803","price":69.3,"currency_code":"GBP","in_stock":true},{"title":"Multicolour \/ L","offer_id":56909736870272,"sku":"SBR52804","price":69.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/brave_true-bt25474-1-eliza-zoes-garden-skirt-shirley-allum-boutique.jpg?v=1775147860"},{"product_id":"brave-true-bt25366-2-gelato-poppy-red-midi-dress","title":"Brave+True BT25366-2 Gelato Poppy Red Midi Dress","description":"\u003cp\u003eThe \u003cstrong\u003eBrave+True BT25366-2 Gelato Poppy Red Midi Dress\u003c\/strong\u003e is a bold, sunshine-ready piece made to stand out. Designed in a vibrant poppy red shade, this midi dress features a fitted bodice, adjustable straps, and a softly tiered skirt that creates beautiful movement through the length. It is a \u003cstrong\u003ered midi dress for standout summer styling\u003c\/strong\u003e that feels feminine, fresh, and easy to wear for both casual and dressier plans.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you'll love this dress\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBold poppy red colour for a vibrant seasonal look\u003c\/li\u003e\n  \u003cli\u003eFitted bodice for a flattering shape\u003c\/li\u003e\n  \u003cli\u003eAdjustable straps for a more personalised fit\u003c\/li\u003e\n  \u003cli\u003eTiered midi skirt adds movement and softness\u003c\/li\u003e\n  \u003cli\u003eEasy to dress up or down depending on the occasion\u003c\/li\u003e\n  \u003cli\u003eA standout piece for holidays, events, and warm-weather dressing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: holidays, summer events, garden parties, lunch dates, weekend styling, and easy day-to-night dressing.\u003c\/p\u003e\n\n\u003cp\u003eWear it with flat sandals for a relaxed daytime look, or style it with heeled sandals and simple jewellery for a more polished finish. Add a lightweight cardigan or denim jacket on cooler evenings and let the colour stay centre stage.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e65% Linen, 35% Viscose\u003c\/li\u003e\n\u003cli\u003eCold Hand Wash Separately\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brave + True","offers":[{"title":"Red \/ XS","offer_id":56909756203392,"sku":"SBR52813","price":101.5,"currency_code":"GBP","in_stock":true},{"title":"Red \/ S","offer_id":56909756236160,"sku":"SBR52814","price":101.5,"currency_code":"GBP","in_stock":false},{"title":"Red \/ M","offer_id":56909756268928,"sku":"SBR52815","price":101.5,"currency_code":"GBP","in_stock":true},{"title":"Red \/ L","offer_id":56909756301696,"sku":"SBR52816","price":101.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/brave_true-bt25366-2-gelato-poppy-red-midi-dress-shirley-allum-boutique.jpg?v=1775146574"},{"product_id":"brave-true-bt25421-1-portia-black-dress","title":"Brave+True BT25421-1 Portia Black Dress","description":"\u003cp\u003eThe \u003cstrong\u003eBrave+True BT25421-1 Portia Black Dress\u003c\/strong\u003e is a striking piece that blends utility-inspired detail with an effortlessly flattering silhouette. Designed in classic black with standout contrast stitching, this midi dress features a button-through front, short rolled sleeves, chest pockets, a self-tie belt, and a softly flared skirt for beautiful shape and movement. It is a \u003cstrong\u003eblack midi dress for polished everyday and occasion styling\u003c\/strong\u003e that feels modern, versatile, and easy to wear.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you'll love this dress\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eClassic black colour with contrast stitching for a modern finish\u003c\/li\u003e\n  \u003cli\u003eButton-through front for timeless shirt dress styling\u003c\/li\u003e\n  \u003cli\u003eShort rolled sleeves add a relaxed edge\u003c\/li\u003e\n  \u003cli\u003eChest pockets bring a utility-inspired feel\u003c\/li\u003e\n  \u003cli\u003eSelf-tie belt creates a flattering waistline\u003c\/li\u003e\n  \u003cli\u003eMidi length and softly flared skirt make it easy to dress up or down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: everyday wear, office styling, lunch dates, city breaks, smart-casual events, and easy day-to-night dressing.\u003c\/p\u003e\n\n\u003cp\u003eWear it with flat sandals or trainers for a relaxed daytime look, or style it with heeled sandals and simple jewellery for a more polished finish. Add a lightweight jacket on cooler days and let the contrast stitching bring subtle detail to the whole outfit.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e50% Cotton, 30% Linen, 20% Lyocell\u003c\/li\u003e\n\u003cli\u003eCold Delicate Wash\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brave + True","offers":[{"title":"Black \/ S","offer_id":56909760233856,"sku":"SBR52818","price":101.5,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":56909760266624,"sku":"SBR52819","price":101.5,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":56909760299392,"sku":"SBR52820","price":101.5,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":56909763314048,"sku":"SBR52821","price":101.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/brave_true-bt25421-1-portia-black-dress-shirley-allum-boutique.jpg?v=1775147524"},{"product_id":"brave-true-bt25384-1-lucy-navy-gingham-skirt","title":"Brave+True BT25384-1 Lucy Navy Gingham Skirt","description":"\u003cp\u003eThe \u003cstrong\u003eBrave+True BT25384-1 Lucy Navy Gingham Skirt\u003c\/strong\u003e is a timeless piece with an easy, wearable feel. 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It is a \u003cstrong\u003enavy gingham midi dress for effortless everyday styling\u003c\/strong\u003e that feels fresh, wearable, and endlessly versatile.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you'll love this dress\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eClassic navy and white gingham check for timeless appeal\u003c\/li\u003e\n  \u003cli\u003eButton-through front for easy wear and versatile styling\u003c\/li\u003e\n  \u003cli\u003eSoft collar adds a polished finish\u003c\/li\u003e\n  \u003cli\u003eCap sleeves for a relaxed, easy silhouette\u003c\/li\u003e\n  \u003cli\u003eGently gathered waist creates a flattering shape\u003c\/li\u003e\n  \u003cli\u003ePockets add practical everyday appeal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: everyday wear, holidays, weekend plans, casual lunches, travel, and relaxed summer styling.\u003c\/p\u003e\n\n\u003cp\u003eWear it with trainers for an easy daytime look, or style it with sandals and a crossbody bag for weekends away and sunny days out. 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