{"title":"Elomi Morgan","description":"\u003cp\u003eElomi Morgan is a fuller bust bra that gives proper support and still looks pretty. Elomi designs only for fuller figures, and we stock Morgan from a 32 to a 44 back and up to a K cup.\u003c\/p\u003e\n\u003cp\u003eThe underwired style has three-part cups and a side panel that brings the bust forward. We have it in white, in a blue leopard print and in Elomi's black Hot House floral, each with a floral lace edge and small bows. There is also a banded version in white, with a strip of fabric running under the cups. A high leg brief matches the blue leopard.\u003c\/p\u003e\n\u003cp\u003eFor other shapes made for a fuller bust, look at our \u003ca href=\"https:\/\/www.shirleyallum.co.uk\/collections\/full-cup-bras\" title=\"Full cup bras\"\u003efull cup bras\u003c\/a\u003e and \u003ca href=\"https:\/\/www.shirleyallum.co.uk\/collections\/side-support-bras\" title=\"Side support bras\"\u003eside support bras\u003c\/a\u003e. All our \u003ca href=\"https:\/\/www.shirleyallum.co.uk\/collections\/elomi\" title=\"Elomi lingerie\"\u003eElomi\u003c\/a\u003e is here too.\u003c\/p\u003e","products":[{"product_id":"elomi-el4111-whe-morgan-white-stretch-banded-bra","title":"Elomi EL4111WHE Morgan White Stretch Banded Bra","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Morgan style bra, EL4111WHE, features a banded design with a three section cup and a side-support panel for a forward shape. The top cup is made from a strong stretch lace, creating a beautifully rounded shape. An elasticated neck edge ensures a comfortable fit, while bow accents at the centre front and apexes add a touch of charm.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash only\u003c\/li\u003e\n\u003cli class=\"pdp-content_list-item\"\u003e26% Polyamide, 13% Elastane, 61% Polyester.\u003c\/li\u003e\n\u003cli\u003eEL4111\u003c\/li\u003e\n\u003cli\u003eWHE White\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elomi","offers":[{"title":"White \/ 44DD","offer_id":44268307808496,"sku":"SEL31297","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 42E","offer_id":44853525807344,"sku":"SEL33450","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 42F","offer_id":44853528690928,"sku":"SEL33451","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 42FF","offer_id":44853498675440,"sku":"SEL33449","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 34G","offer_id":44110550171888,"sku":"SEL26360","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 36G","offer_id":45439311151344,"sku":"SEL34834","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 38G","offer_id":44110550270192,"sku":"SEL26369","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 40G","offer_id":45148532736240,"sku":"SEL34207","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 34GG","offer_id":44110550204656,"sku":"SEL26367","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 36GG","offer_id":44110550237424,"sku":"SEL26368","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 42GG","offer_id":58116837605760,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 32H","offer_id":44110550302960,"sku":"SEL26370","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 40H","offer_id":44239596552432,"sku":"SEL31042","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 42H","offer_id":44285840818416,"sku":"SEL31414","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 32HH","offer_id":44110550368496,"sku":"SEL26372","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 40HH","offer_id":44239597764848,"sku":"SEL31043","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 38J","offer_id":44110550335728,"sku":"SEL26371","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 40FF","offer_id":46602538975472,"sku":"SEL40017","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/elomi-el4111-morgan-white-stretch-banded-bra-12-shirley-allum-boutique.jpg?v=1718032752"},{"product_id":"elomi-morgan-el4110hou-black-hot-house-print-underwired-bra","title":"Elomi Morgan EL4110HOU Black Hot House Print Underwired Bra","description":"\u003cp\u003eThe \u003cb\u003eElomi Morgan EL4110HOU Black Hot House Print Underwired Bra\u003c\/b\u003e combines vibrant floral print with supportive design for an eye-catching yet comfortable fit. Crafted with intricate lace details and a flattering underwired structure, this bra offers excellent lift and shape.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBold black floral print with lace trim\u003c\/li\u003e\n\u003cli\u003eUnderwired cups for enhanced support\u003c\/li\u003e\n\u003cli\u003eThree-part cups for a rounded, natural shape\u003c\/li\u003e\n\u003cli\u003eFully adjustable straps for a personalised fit\u003c\/li\u003e\n\u003cli\u003eSoft stretch fabric for all-day comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair with matching briefs for a coordinated look, or wear under your favourite tops for confident, stylish support. Elevate your lingerie collection with this standout piece—order now for fast UK delivery.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCup: 100% Polyester\u003c\/li\u003e\n\u003cli\u003eLace: 77% Polyamide, 23% Elastane\u003c\/li\u003e\n\u003cli\u003eWing: 14% Elastane, 86% Polyester\u003c\/li\u003e\n\u003cli\u003eWing Lining: 59% Polyamide, 41% Elastane\u003c\/li\u003e\n\u003cli\u003eHand Wash Only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Elomi","offers":[{"title":"Black \/ 42E","offer_id":57091860562304,"sku":"SEL55906","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 40F","offer_id":57091860595072,"sku":"SEL55907","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 42F","offer_id":57091860627840,"sku":"SEL55908","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 40FF","offer_id":57091860660608,"sku":"SEL55909","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 42FF","offer_id":57091860693376,"sku":"SEL55910","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 38G","offer_id":57091860726144,"sku":"SEL55911","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 40G","offer_id":57091860758912,"sku":"SEL55912","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 42G","offer_id":57091860791680,"sku":"SEL55913","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 36GG","offer_id":57091860824448,"sku":"SEL55914","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 38GG","offer_id":57091860857216,"sku":"SEL55915","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 40GG","offer_id":57091860889984,"sku":"SEL55916","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 42GG","offer_id":57091860922752,"sku":"SEL55917","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 36H","offer_id":57091860955520,"sku":"SEL55918","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 38H","offer_id":57091860988288,"sku":"SEL55919","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 40H","offer_id":57091861021056,"sku":"SEL55920","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 36HH","offer_id":57091861053824,"sku":"SEL55921","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 38HH","offer_id":57091861086592,"sku":"SEL55922","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 36J","offer_id":57091861119360,"sku":"SEL55923","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 38J","offer_id":57091861152128,"sku":"SEL55924","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/elomi-morgan-el4110hou-black-hot-house-print-underwired-bra-shirley-allum-boutique.jpg?v=1768821920"},{"product_id":"elomi-morgan-blue-leopard-underwired-bra-el4110beo","title":"Elomi Morgan Blue Leopard Underwired Bra EL4110BEO","description":"\u003cp\u003eSupport bras are rarely this pretty. Elomi has taken everything a fuller bust bra needs, deep underwired cups, side support, straps that stay put, and dressed it all in a painterly blue leopard print topped with sheer white floral lace.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you'll love this fuller bust bra\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThree-section cups shape and centre the bust rather than simply holding it\u003c\/li\u003e\n\u003cli\u003eSheer white floral lace across the top cup, finishing in a soft scalloped edge\u003c\/li\u003e\n\u003cli\u003ePainterly leopard print in cornflower blue, ink and cream, gentler than a classic animal print\u003c\/li\u003e\n\u003cli\u003eSide support panels bring everything forward for a smoother line under knitwear\u003c\/li\u003e\n\u003cli\u003eWide print-covered straps spread the weight evenly without digging in\u003c\/li\u003e\n\u003cli\u003eTiny satin bows at the straps and centre front, with picot trim along the edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e everyday support, fuller cup fittings, wearing under autumn knitwear, building a matching set with the Morgan high leg brief.\u003c\/p\u003e\n\n\u003cp\u003eWear it under fine knits and jersey, where the smooth cups keep everything beautifully in line.\u003c\/p\u003e\n\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Elomi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Morgan EL4110BEO\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Blue leopard print\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Underwired full cup bra\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCups:\u003c\/strong\u003e Three-section with side support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraps:\u003c\/strong\u003e Wide, fully adjustable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrim:\u003c\/strong\u003e Floral lace, satin bows and picot edging\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elomi","offers":[{"title":"34G \/ Blue","offer_id":58035249414528,"sku":"EL4110-BEO-34G","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"36G \/ Blue","offer_id":58035249447296,"sku":"EL4110-BEO-36G","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"32GG \/ Blue","offer_id":58035249611136,"sku":"EL4110-BEO-32GG","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"34GG \/ Blue","offer_id":58035249643904,"sku":"EL4110-BEO-34GG","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"36GG \/ Blue","offer_id":58035249676672,"sku":"EL4110-BEO-36GG","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"38GG \/ Blue","offer_id":58378332832128,"sku":"EL4110-BEO-38GG","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"32H \/ Blue","offer_id":58035249480064,"sku":"EL4110-BEO-32H","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"34H \/ Blue","offer_id":58035249512832,"sku":"EL4110-BEO-34H","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"36H \/ Blue","offer_id":58035249545600,"sku":"EL4110-BEO-36H","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"38H \/ Blue","offer_id":58035249578368,"sku":"EL4110-BEO-38H","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"32HH \/ Blue","offer_id":58378332864896,"sku":"EL4110-BEO-32HH","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"34HH \/ Blue","offer_id":58035249709440,"sku":"EL4110-BEO-34HH","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"36HH \/ Blue","offer_id":58035249742208,"sku":"EL4110-BEO-36HH","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"38HH \/ Blue","offer_id":58035249774976,"sku":"EL4110-BEO-38HH","price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/elomi-morgan-blue-leopard-underwired-bra-el4110beo.jpg?v=1783585727"},{"product_id":"elomi-morgan-blue-leopard-high-leg-brief-el4118beo","title":"Elomi Morgan Blue Leopard High Leg Brief EL4118BEO","description":"\u003cp\u003eEvery good bra deserves a proper other half. 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