{"title":"Midi Briefs","description":"\u003cp\u003eA midi brief sits between a full brief and a hipster. The waist comes a little below the belly button, with good coverage at the back but less fabric than a full brief, so it sits well under lower-rise trousers.\u003c\/p\u003e\n\u003cp\u003eMost of ours are Sloggi, including the Basic+ cotton midis that come in multipacks of three or four. Fantasie makes a one-size \u003ca href=\"https:\/\/www.shirleyallum.co.uk\/collections\/fantasie-smoothease\" title=\"Fantasie Smoothease\"\u003eSmoothease\u003c\/a\u003e midi with bonded edges, for a smooth line under fitted clothes.\u003c\/p\u003e\n\u003cp\u003eFor something higher at the waist, look at our \u003ca href=\"https:\/\/www.shirleyallum.co.uk\/collections\/full-briefs\" title=\"Full briefs\"\u003efull briefs\u003c\/a\u003e, or see every style on \u003ca href=\"https:\/\/www.shirleyallum.co.uk\/collections\/brief\" title=\"Knickers and briefs\"\u003eknickers and briefs\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"fantasie-fl2329blk-smoothease-black-midi-brief","title":"Fantasie Smoothease Brief Black Midi FL2329BLK","description":"\u003cspan data-mce-fragment=\"1\"\u003eFantasie Smoothease has a one size fits all rule, providing ultimate comfort they are designed to have a fuller coverage of the rear and are lightweight with optimal stretch making them perfect for a smooth second-skin feel. Using comfy soft fabric which is bonded with stitch-free technology for maximum no VPL finish will mean that these briefs will be a great everyday option.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidi\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMachine Wash at 40°C\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e85% Nylon\/Polyamide, 15% Elastane\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFL2329BLK\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBlack\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fantasie","offers":[{"title":"Black \/ One size","offer_id":42462108385520,"sku":"SFA12462","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/products\/fantasie-fl2329blk-smoothease-black-midi-brief-2-shirley-allum-boutique.jpg?v=1747045320"},{"product_id":"sloggi-basic-3-pack-midi-briefs-white-10007657-0003","title":"Sloggi Basic+ 10007657 0003 3-Pack Midi White Briefs","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe adore Sloggi Basic+, and we know you love them too. Sloggi has found a winning formula with millions of fans worldwide, so if you are yet to experience the Sloggi brief phenomenon, then invest in a pack today!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eExtra-soft seams and a premium core-spun material mix provide maximum comfort and the perfect silhouette. Sloggi briefs retain their shape wonderfully wash after wash after wash. This is a basic that goes above and beyond. Classic cuts, beautiful lines, double gussets, and seamless bodies produce the ultimate comfort and perfect fit.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidi\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMachine Wash 95°C\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% Cotton, 5% Elastane\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e10007657\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e0003 White\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"White \/ 12","offer_id":42565220434160,"sku":"SSL14170","price":34.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ 14","offer_id":42565220466928,"sku":"SSL14171","price":34.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ 16","offer_id":42565220499696,"sku":"7610604678203","price":34.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ 18","offer_id":42565220532464,"sku":"SSL14172","price":34.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ 22","offer_id":42565220598000,"sku":"SSL14173","price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/products\/sloggi-basic_-3-pack-midi-briefs-white-10007657-0003-2-shirley-allum-boutique.jpg?v=1747066695"},{"product_id":"sloggi-10167198-0004-24-7-black-lace-3-pack-midi-briefs","title":"Sloggi 10167198 0004 24\/7 Black Lace 3-Pack Midi Briefs","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eDiscover the great feeling of comfort with the youthful style of Sloggi's 24\/7 Cotton Lace knickers, a fine waistband finished in delicate lace to give a beautiful feminine look while the added Lycra allows it to keep its shape and the combed natural cotton has a smooth sleek silhouette for extra appeal.This Midi brief addition provides a low leg and a wider waist line whist still giving plenty of coverage to the rear.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMidi\u003c\/li\u003e\n\u003cli\u003eMachine Wash 60°C\u003c\/li\u003e\n\u003cli\u003e96% Cotton, 4% Elastane\u003c\/li\u003e\n\u003cli\u003e10167198\u003c\/li\u003e\n\u003cli\u003e0004 Black\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"col-1 longDesc\" id=\"ModularLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"col-1 removeStyles\" id=\"longDescription\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sloggi","offers":[{"title":"Black \/ 10","offer_id":42565229871344,"sku":"SSL14179","price":28.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 12","offer_id":42565229904112,"sku":"SSL14180","price":28.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 14","offer_id":42565229936880,"sku":"SSL14181","price":28.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 16","offer_id":42565229969648,"sku":"SSL14182","price":28.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 18","offer_id":42565230002416,"sku":"SSL14183","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-10167198-0004-247-black-lace-3-pack-midi-briefs-shirley-allum.jpg?v=1733744458"},{"product_id":"sloggi-basic-3-1-pack-midi-white-briefs-10068837-0003","title":"Sloggi Basic+ 10068837 0003 3+1 Pack Midi White Briefs","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe adore Sloggi Basic+, and we know you love them too. Sloggi has found a winning formula with millions of fans worldwide, so if you are yet to experience the Sloggi brief phenomenon, then invest in a pack today!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eExtra-soft seams and a premium core-spun material mix provide maximum comfort and the perfect silhouette. Sloggi briefs retain their shape wonderfully wash after wash after wash. This is a basic that goes above and beyond. Classic cuts, beautiful lines, double gussets, and seamless bodies produce the ultimate comfort and perfect fit. The Midi brief has a shallower waistline than its sister brief, the Maxi.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidi\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMachine Wash 60°C\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% Cotton, 5% Elastane,\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e10068837\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e0003 White\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"White \/ 10","offer_id":42565355798768,"sku":"SSL14247","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 12","offer_id":42565355831536,"sku":"SSL14248","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 14","offer_id":42565355864304,"sku":"SSL14249","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 16","offer_id":42565355897072,"sku":"SSL14250","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 18","offer_id":42565355929840,"sku":"SSL14251","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 20","offer_id":42565355962608,"sku":"SSL14252","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 22","offer_id":42565355995376,"sku":"SSL14253","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/products\/sloggi-basic_-3_1-pack-midi-white-briefs-10068837-0003-2-shirley-allum-boutique.jpg?v=1747064502"},{"product_id":"sloggi-basic-black-midi-3-1-pack-midi-briefs-10068837-0004","title":"Sloggi Basic+ 10068837 0004 3+1 Pack Black Midi Briefs","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe really adore Sloggi Basic+ and we know you love them too. With millions of fans worldwide, Sloggi has found a winning formula, so if you are someone who is yet to experience the Sloggi brief phenomenon then invest in a pack today!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith extra-soft seams and premium core-spun material mix provide maximum comfort and the perfect silhouette. Sloggi briefs retain their shape wonderfully wash after wash after wash. This really is a basic that goes above and beyond. Classic cuts, wonderful lines, double gussets, and seamless bodies produce the ultimate comfort and perfect fit. The Midi brief has a shallower waistline than its sister brief the Maxi.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidi\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMachine Wash 60°C\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% Cotton, 5% Elastane,\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e10068837\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e0004 Black\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"Black \/ 8","offer_id":56055683449216,"sku":"SSL49413","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 10","offer_id":42565370708208,"sku":"SSL14254","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 12","offer_id":42565370740976,"sku":"SSL14255","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 14","offer_id":42565370773744,"sku":"SSL14256","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 16","offer_id":42565370806512,"sku":"SSL14257","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 18","offer_id":42565370839280,"sku":"SSL14258","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 20","offer_id":42565370872048,"sku":"SSL14259","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 22","offer_id":42565370904816,"sku":"SSL14260","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/products\/sloggi-basic_-black-midi-3_1-pack-midi-briefs-10068837-0004-2-shirley-allum-boutique.jpg?v=1747064444"},{"product_id":"sloggi-10031896-0003-romance-white-midi-briefs","title":"Sloggi 10031896 0003 Romance White Midi Briefs","description":"\u003cp\u003eSloggi Romance Collection is designed with ultra-fine micro-cotton blend finished with the smoothest floral lace. These ultra-feminine Midi briefs are soft to the touch, gorgeous on the skin and will have you feeling fabulous all day long. It is a valuable collection to any lingerie drawer, especially for those wanting to add a bit of romance to their lives.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMidi\u003c\/li\u003e\n\u003cli\u003eMachine Wash 60°C\u003c\/li\u003e\n\u003cli\u003e45% Polyamide, 48% Cotton, 7% Elastane\u003c\/li\u003e\n\u003cli\u003e10031896\u003c\/li\u003e\n\u003cli\u003e0003 White\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"White \/ 8","offer_id":42565746295024,"sku":"SSL14448","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 10","offer_id":42565746327792,"sku":"SSL14449","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 12","offer_id":42565746360560,"sku":"SSL14450","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 14","offer_id":42565746426096,"sku":"SSL14451","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 16","offer_id":42565746491632,"sku":"SSL14452","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 18","offer_id":42565746589936,"sku":"SSL14453","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 20","offer_id":52530822480256,"sku":"SSL14448","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-10031896-0003-romance-white-midi-briefs-2-shirley-allum-boutique.jpg?v=1747060373"},{"product_id":"sloggi-basic-3-pack-midi-briefs-black-10007657-0003","title":"Sloggi Basic+ 10007657 0004 3-Pack Midi Black Briefs","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSloggi Basic+ 3-Pack Midi Black Briefs\u003c\/strong\u003e offers everyday comfort with a \u003cstrong\u003eclassic midi cut\u003c\/strong\u003e and \u003cstrong\u003esoft cotton blend\u003c\/strong\u003e for a smooth, breathable fit. Designed for durability, these briefs feature \u003cstrong\u003eextra-soft seams\u003c\/strong\u003e and \u003cstrong\u003ea stretchy waistband\u003c\/strong\u003e, ensuring a secure yet flexible feel throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMidi cut for balanced coverage and comfort\u003c\/li\u003e\n\u003cli\u003eSuper-soft \u003cstrong\u003e95% cotton, 5% elastane\u003c\/strong\u003e blend\u003c\/li\u003e\n\u003cli\u003eExtra-soft seams for a smooth, irritation-free fit\u003c\/li\u003e\n\u003cli\u003eStretchy waistband for flexibility and support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOEKO-TEX® STANDARD 100\u003c\/strong\u003e certified for quality assurance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA reliable essential for all-day comfort and effortless wear.\u003c!--EndFragment --\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMidi\u003c\/li\u003e\n\u003cli\u003eMachine Wash 95°C\u003c\/li\u003e\n\u003cli\u003e95% Cotton, 5% Elastane\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e10007657\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e0004 Black\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"Black \/ 12","offer_id":42580710326512,"sku":"SSL14526","price":34.95,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 14","offer_id":42580710359280,"sku":"7613139778240","price":34.95,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 16","offer_id":42580710392048,"sku":"7613139778257","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 18","offer_id":42580710424816,"sku":"SSL14527","price":34.95,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 22","offer_id":42580710457584,"sku":"SSL14528","price":34.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/products\/sloggi-basic_-3-pack-midi-briefs-black-10007657-0003-2-shirley-allum-boutique.jpg?v=1747059326"},{"product_id":"sloggi-10167187-0004-midi-cotton-black-brief","title":"Sloggi 10167187 0004 Black Midi Cotton Brief","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Sloggi Midi Cotton Brief (style number 10167187) has extra-soft seams and the premium core-spun material mix provides maximum comfort and the perfect silhouette. Sloggi briefs retain their shape wonderfully wash, after wash, after wash. This is a basic that goes above and beyond. Classic cuts, beautiful lines, double gussets, and seamless bodies produce the ultimate comfort and perfect fit. The Midi brief has a shallower waistline than its sister brief, the Maxi.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidi\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMachine Wash 60°C\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% Cotton, 5% Elastane,\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e10167187\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e0004 Black\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"Black \/ 10","offer_id":43151731753200,"sku":"SSL17769","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 16","offer_id":43151731785968,"sku":"SSL17770","price":12.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ 18","offer_id":43151731818736,"sku":"SSL17771","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-10167187-0004-black-midi-cotton-brief-2-shirley-allum-boutique.jpg?v=1747058828"},{"product_id":"sloggi-10167187-0003-white-cotton-midi-brief","title":"Sloggi 10167187 0003 White Cotton Midi Brief","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Sloggi Midi Cotton Brief (style number 10167187) has extra-soft seams and the premium core-spun material mix provides maximum comfort and the perfect silhouette. Sloggi briefs retain their shape wonderfully wash, after wash, after wash. This is a basic that goes above and beyond. Classic cuts, beautiful lines, double gussets, and seamless bodies produce the ultimate comfort and perfect fit. The Midi brief has a shallower waistline than its sister brief, the Maxi.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidi\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMachine Wash 60°C\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% Cotton, 5% Elastane,\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e10167187\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e0003 White\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"White \/ 10","offer_id":43151937798384,"sku":"SSL17772","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 14","offer_id":43151940813040,"sku":"SSL17773","price":12.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 16","offer_id":43151937831152,"sku":"SSL17774","price":12.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ 18","offer_id":43151937863920,"sku":"SSL17775","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-10167187-0003-white-cotton-midi-brief-2-shirley-allum-boutique.jpg?v=1747058741"},{"product_id":"sloggi-basic-10005038-0003-white-midi-brief","title":"Sloggi Basic+ 10005038 0003 White Midi Brief","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eExtra-soft seams and a premium core-spun material mix provide maximum comfort and the perfect silhouette. 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