{"title":"Sloggi Zero Feel","description":"\u003cp\u003eSloggi Zero Feel has no seams and no elastic edges. The fabric is cut and bonded instead of stitched, so there is nothing to press into you or show through a fitted top.\u003c\/p\u003e\n\u003cp\u003eWe carry two lines. Zero Feel 2.0 covers bralettes, bra tops, The Up bras, which have a little more shape and lift, and hipster briefs. Zero Feel Bliss comes in light blue and puff pink, with a bra top, The Up bra and a high leg brief.\u003c\/p\u003e\n\u003cp\u003eIt is sized S to XL rather than by back and cup. Where a size has Plus after it, you get the same back with more room in the cup.\u003c\/p\u003e\n\u003cp\u003eNone of it is wired. If you would rather have a cup-sized fit, try our other \u003ca href=\"https:\/\/www.shirleyallum.co.uk\/collections\/non-wired-bras\" title=\"Non-wired bras\"\u003enon-wired bras\u003c\/a\u003e and \u003ca href=\"https:\/\/www.shirleyallum.co.uk\/collections\/t-shirt-bras\" title=\"T-shirt bras\"\u003eT-shirt bras\u003c\/a\u003e, or see the rest of \u003ca href=\"https:\/\/www.shirleyallum.co.uk\/collections\/sloggi\" title=\"Sloggi\"\u003eSloggi\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"sloggi-10217728-00gz-zero-feel-2-0-silk-white-bralette","title":"Sloggi 10217728 00GZ Zero Feel 2.0 Silk White Bralette","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eBreak free with the new Sloggi Zero Feel 2.0 Bralette (style number 10217728), part of the Zero Feel range, designed for women who are looking for maximum comfort. The smooth Japanese multi-stretch fabric and unique dot bonding technology takes away the necessity for chunky seams, making it invisible under the tightest top. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis non-wired bralette has a V shape neckline and the softly lined push-up cups, which can be removed if desired, that give a supported, natural look. No label tags, just a silky second skin feel with no clasp at the back, meaning it is easy and quick to pull on or step into.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePull On or Step Into,\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMachine Wash 30°c\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e76% Polyamide, 24% Elastane.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e10217728\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e00GZ Silk White\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"White \/ XS","offer_id":56055658643840,"sku":"SSL49412","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ S","offer_id":44871315456240,"sku":"SSL33532","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":44871315489008,"sku":"SSL33533","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ L","offer_id":44871315521776,"sku":"SSL33534","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ XL","offer_id":44871315554544,"sku":"SSL33535","price":36.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-10217728-00gz-zero-feel-2.0-silk-white-bralette-2-shirley-allum-boutique.jpg?v=1706097187"},{"product_id":"sloggi-10217786-00gz-zero-feel-2-0-silk-white-bra-top","title":"Sloggi 10217786 00GZ Zero Feel 2.0 Silk White Bra Top","description":"\u003cspan data-mce-fragment=\"1\"\u003eBreak free with the new Sloggi Zero Feel 2.0 Bra Top (style number 10217786 00GZ) part of the Zero Feel range, designed for women who are looking for maximum comfort. The smooth Japanese multi-stretch fabric and unique dot bonding technology takes away the necessity for chunky seams, making it invisible under the tightest top. Wide lined soft straps avoid marks and light moulded pads give a natural modesty look.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePull On or Step Into\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e10217786 \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"White \/ XS","offer_id":44871345766640,"sku":"SSL33559","price":20.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ S","offer_id":44871345799408,"sku":"SSL33560","price":20.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":44871345832176,"sku":"SSL33561","price":20.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ L","offer_id":44871345864944,"sku":"SSL33562","price":20.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ XL","offer_id":44871345897712,"sku":"SSL33563","price":20.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ XXL","offer_id":44988755935472,"sku":"SSL33789","price":20.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-10217786-00gz-zero-feel-2.0-silk-white-bra-top-2-shirley-allum-boutique.jpg?v=1706097482"},{"product_id":"sloggi-zero-feel-2-0-10224739-m014-black-festive-hipster-brief","title":"Sloggi ZERO Feel 2.0 10224739 M014 Black Festive Hipster Brief","description":"\u003cdiv class=\"mb-2 whitespace-pre-line last:mb-0\" data-sentry-component=\"P\" data-sentry-source-file=\"p.tsx\"\u003eEnjoy a barely-there feel with the \u003cstrong\u003eSloggi ZERO Feel 2.0 10224739 M014 Black Festive Hipster Brief\u003c\/strong\u003e. Perfect for everyday wear, this hipster brief combines a playful dotted print with a smooth, seamfree design, offering comfort and confidence under any outfit. The soft microfibre fabric moves with you, making it ideal for busy days, relaxed weekends, and everything in between.\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, stretchy microfibre for all-day comfort\u003c\/li\u003e\n\u003cli\u003eSeamfree and invisible under clothing\u003c\/li\u003e\n\u003cli\u003eModern hipster fit with flattering coverage\u003c\/li\u003e\n\u003cli\u003eFestive black print for a stylish twist\u003c\/li\u003e\n\u003cli\u003eSoft waistband for a smooth, secure feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mb-2 whitespace-pre-line last:mb-0\" data-sentry-component=\"P\" data-sentry-source-file=\"p.tsx\"\u003ePair this hipster brief with the matching bralette or your favourite loungewear for a coordinated look that’s perfect for online shopping and effortless everyday style.\u003c\/div\u003e\n\u003cdiv class=\"mb-2 whitespace-pre-line last:mb-0\" data-sentry-component=\"P\" data-sentry-source-file=\"p.tsx\"\u003e\n\u003cul\u003e\n\u003cli\u003e76% Polyamide, 24% Elastane\u003c\/li\u003e\n\u003cli\u003eMachine Wash 30°\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sloggi","offers":[{"title":"Black \/ XS","offer_id":55998122197376,"sku":"SSL48424","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":55998122230144,"sku":"SSL48425","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ M","offer_id":55998122262912,"sku":"SSL48426","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ L","offer_id":55998122295680,"sku":"SSL48427","price":10.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-zero-feel-2.0-10224739-m014-black-festive-hipster-brief-shirley-allum-boutique.jpg?v=1752490832"},{"product_id":"sloggi-zero-feel-2-0-10217728-00ky-light-blue-bralette","title":"Sloggi ZERO Feel 2.0 10217728 00KY Light Blue Bralette","description":"\u003cp\u003eThe \u003cstrong\u003eSloggi ZERO Feel 2.0 10217728 00KY Light Blue Bralette\u003c\/strong\u003e is designed for effortless comfort with a smooth, second-skin feel and a clean modern look. In a fresh light blue shade, this lightweight bralette offers gentle support with a seamless finish that sits neatly under clothing, making it a \u003cstrong\u003ecomfortable seamless bralette\u003c\/strong\u003e for everyday wear, lounging and easy layering.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you’ll love this bralette\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSloggi ZERO Feel 2.0 bralette in light blue\u003c\/li\u003e\n  \u003cli\u003eStyle number 10217728 00KY\u003c\/li\u003e\n  \u003cli\u003eSoft, lightweight feel for everyday comfort\u003c\/li\u003e\n  \u003cli\u003eSeamless design for a smooth silhouette\u003c\/li\u003e\n  \u003cli\u003eGentle support with an easy, flexible fit\u003c\/li\u003e\n  \u003cli\u003eWide straps for comfortable wear\u003c\/li\u003e\n  \u003cli\u003eClean finish that works well under fitted clothing\u003c\/li\u003e\n  \u003cli\u003eIdeal for everyday dressing and relaxed layering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: everyday wear, lounging, travel, layering under tops and knitwear, or any time you want light support with a smooth, barely-there feel.\u003c\/p\u003e\n\n\u003cp\u003eWear the Sloggi ZERO Feel 2.0 10217728 00KY Light Blue Bralette with the matching briefs for an easy coordinated set, or style it under T-shirts, shirts and jumpers when you want soft support and a smooth foundation throughout the day.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e76% Polyamide, 24% Elastane\u003c\/li\u003e\n\u003cli\u003eHand Wash Only\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"XS \/ Blue","offer_id":57058585641344,"sku":"SSL55545","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Blue","offer_id":57058585674112,"sku":"SSL55541","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Blue","offer_id":57058585706880,"sku":"SSL55542","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"L \/ Blue","offer_id":57058585739648,"sku":"SSL55543","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Blue","offer_id":57058585772416,"sku":"SSL55544","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-zero-feel-2.0-10217728-00ky-light-blue-bralette-shirley-allum-boutique.jpg?v=1773673684"},{"product_id":"sloggi-zero-feel-2-0-10217844-1588-floral-pink-hipster-brief","title":"Sloggi ZERO Feel 2.0 10217844 1588 Floral Pink Hipster Brief","description":"\u003cp\u003eThe \u003cstrong\u003eSloggi ZERO Feel 2.0 10217844 1588 Floral Pink Hipster Brief\u003c\/strong\u003e is designed for smooth everyday comfort with a soft, barely-there feel and a flattering low-rise shape. In a fresh floral pink shade, this hipster brief sits neatly against the body with a seamless finish, making it a \u003cstrong\u003ecomfortable seamless hipster brief\u003c\/strong\u003e for everyday wear and easy styling under close-fitting clothing.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you’ll love this brief\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSloggi ZERO Feel 2.0 hipster brief in floral pink\u003c\/li\u003e\n  \u003cli\u003eStyle number 10217844 1588\u003c\/li\u003e\n  \u003cli\u003eHipster shape for a flattering, easy fit\u003c\/li\u003e\n  \u003cli\u003eSoft, lightweight fabric with a smooth feel\u003c\/li\u003e\n  \u003cli\u003eSeamless finish for a clean silhouette\u003c\/li\u003e\n  \u003cli\u003eDesigned to sit neatly under fitted clothing\u003c\/li\u003e\n  \u003cli\u003eLight, flexible feel for everyday comfort\u003c\/li\u003e\n  \u003cli\u003eAn easy essential for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: everyday wear, fitted dresses, trousers, skirts, travel, or any time you want light comfort with a smooth, low-rise fit.\u003c\/p\u003e\n\n\u003cp\u003eWear the Sloggi ZERO Feel 2.0 10217844 1588 Floral Pink Hipster Brief with the matching bra for a coordinated set, or style it under close-fitting outfits when you want a smooth foundation and an easy, barely-there feel throughout the day.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e76% Polyimide, 24% Elastane.\u003c\/li\u003e\n\u003cli\u003eMachine Wash 30°\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"Pink \/ S","offer_id":57058652127616,"sku":"SSL55555","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ M","offer_id":57058652160384,"sku":"SSL55556","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ L","offer_id":57058652193152,"sku":"SSL55557","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ XL","offer_id":57058652225920,"sku":"SSL55558","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-zero-feel-2.0-10217844-1588-floral-pink-hipster-brief-shirley-allum-boutique.jpg?v=1773673966"},{"product_id":"sloggi-zero-feel-bliss-10219695-00dm-puff-pink-high-leg-brief","title":"Sloggi ZERO Feel Bliss 10219695 00DM Puff Pink High Leg Brief","description":"\u003cp\u003eThe \u003cstrong\u003eSloggi ZERO Feel Bliss 10219695 00DM Puff Pink High Leg Brief\u003c\/strong\u003e is designed to feel smooth, light and easy against the skin while offering a flattering high leg shape. In a soft puff pink shade, this brief combines a second-skin feel with a subtle textured finish and softly scalloped edges, making it a \u003cstrong\u003ecomfortable seamless high leg brief\u003c\/strong\u003e for everyday wear and smooth styling under fitted clothing.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you’ll love this brief\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSloggi ZERO Feel Bliss high leg brief in puff pink\u003c\/li\u003e\n  \u003cli\u003eStyle number 10219695 00DM\u003c\/li\u003e\n  \u003cli\u003eHigh leg shape for a flattering fit\u003c\/li\u003e\n  \u003cli\u003eSoft, lightweight fabric with a smooth feel\u003c\/li\u003e\n  \u003cli\u003eSeamless design for a clean silhouette\u003c\/li\u003e\n  \u003cli\u003eSubtle textured finish for a modern look\u003c\/li\u003e\n  \u003cli\u003eSoftly scalloped edges for a feminine touch\u003c\/li\u003e\n  \u003cli\u003eEasy to wear under close-fitting outfits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: everyday wear, fitted dresses, trousers, skirts, travel, or any time you want light comfort with a smooth, flattering finish.\u003c\/p\u003e\n\n\u003cp\u003eWear the Sloggi ZERO Feel Bliss 10219695 00DM Puff Pink High Leg Brief with the matching bra for a coordinated set, or style it under close-fitting outfits when you want a smooth foundation and an easy, barely-there feel throughout the day.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e76% Polyamide, 24% Elastane\u003c\/li\u003e\n\u003cli\u003eMachine Wash 30°\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"Pink \/ XS","offer_id":57058679292288,"sku":"SSL55575","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ S","offer_id":57058679325056,"sku":"SSL55580","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M","offer_id":57058679357824,"sku":"SSL55581","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ L","offer_id":57058679390592,"sku":"SSL55582","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ XL","offer_id":57058679423360,"sku":"SSL55583","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ XXL","offer_id":57058683945344,"sku":"SSL55590","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-zero-feel-bliss-10219695-00dm-puff-pink-high-leg-brief-shirley-allum-boutique.jpg?v=1773672845"},{"product_id":"sloggi-zero-feel-bliss-10219695-00ky-high-leg-light-blue-brief","title":"Sloggi ZERO Feel Bliss 10219695 00KY High Leg Light Blue Brief","description":"\u003cp\u003eThe \u003cstrong\u003eSloggi ZERO Feel Bliss 10219695 00KY High Leg Light Blue Brief\u003c\/strong\u003e is designed to feel smooth, light and easy against the skin while offering a flattering high leg shape. In a fresh light blue shade, this brief combines a soft second-skin feel with a subtle textured finish and softly scalloped edges, making it a \u003cstrong\u003ecomfortable seamless high leg brief\u003c\/strong\u003e for everyday wear and smooth styling under fitted clothing.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you’ll love this brief\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSloggi ZERO Feel Bliss high leg brief in light blue\u003c\/li\u003e\n  \u003cli\u003eStyle number 10219695 00KY\u003c\/li\u003e\n  \u003cli\u003eHigh leg shape for a flattering fit\u003c\/li\u003e\n  \u003cli\u003eSoft, lightweight fabric with a smooth feel\u003c\/li\u003e\n  \u003cli\u003eSeamless design for a clean silhouette\u003c\/li\u003e\n  \u003cli\u003eSubtle textured finish for a modern look\u003c\/li\u003e\n  \u003cli\u003eSoftly scalloped edges for a feminine touch\u003c\/li\u003e\n  \u003cli\u003eEasy to wear under close-fitting outfits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for: everyday wear, fitted dresses, trousers, skirts, travel, or any time you want light comfort with a smooth, flattering finish.\u003c\/p\u003e\n\n\u003cp\u003eWear the Sloggi ZERO Feel Bliss 10219695 00KY High Leg Light Blue Brief with the matching bra for a coordinated set, or style it under close-fitting outfits when you want a smooth foundation and an easy, barely-there feel throughout the day.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e76% Polyamide, 24% Elastane\u003c\/li\u003e\n\u003cli\u003eWash At 30°\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sloggi","offers":[{"title":"Blue \/ XS","offer_id":57058680144256,"sku":"SSL55584","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ S","offer_id":57058680177024,"sku":"SSL55585","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":57058680209792,"sku":"SSL55586","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ L","offer_id":57058680242560,"sku":"SSL55587","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ XL","offer_id":57058680275328,"sku":"SSL55588","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XXL","offer_id":57058683388288,"sku":"SSL55589","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/6217\/7690\/files\/sloggi-zero-feel-bliss-10219695-00ky-high-leg-light-blue-brief-shirley-allum-boutique.jpg?v=1773672407"},{"product_id":"sloggi-10226744-00ky-zero-feel-bliss-the-up-light-blue-bra","title":"Sloggi Zero Feel Bliss 10226744 00KY The Up Light Blue Bra","description":"\u003cp\u003eThe \u003cstrong\u003eSloggi 10226744 00KY Zero Feel Bliss The Up Light Blue Bra\u003c\/strong\u003e combines soft support with a smooth, modern silhouette in a fresh light blue shade. 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