Sahara Dresses: 30 Years of Effortless Summer Linen
The new Sahara dresses have arrived, and the rail in the boutique looks particularly lovely this week. There is something about Sahara's pieces that feels like the start of summer proper. Soft fabrics, painterly prints, and shapes that suit a hot afternoon as much as a cool evening.
If you have not come across the label before, here is a little context. Sahara is designed in London and has been quietly making considered women's clothing for 30 years. The design ethos is relaxed, contemporary, ethically minded. The fabrics feel beautiful. The shapes flatter without trying too hard.
I always look forward to this collection arriving, and this season has not disappointed.
The Sahara dresses we are loving this season
There are twenty-eight pieces in the new edit. Some are quiet wardrobe staples. Others are the kind of piece you spot on the rail and instantly picture wearing. Here are the ones I keep returning to.
The Lemon Fine Linen Dress is fresh and summery, in beautifully soft fine linen. It is a relaxed shape that wears well with sandals or trainers. The Camilia Linen Pocket Dress is the easy go-to, in a soft natural tone with proper pockets. The Black Fine Linen Jumpsuit is the wardrobe workhorse you will reach for again and again.
Linen, prints and the considered details
Where Sahara really sing is in the pieces with a little more to say. The White Botanical Floral Linen Long Sleeved Dress is the showstopper of the collection. Painterly florals on white linen, with a long sleeve that makes it work for cooler evenings too.
The Soft Meadow Dreams Tunic carries a multi-coloured painterly print with real movement. The Floral Embroidery Boxy Linen Shirt has hand-feel embroidery on white linen. Easy to throw over jeans or layer under a jacket. The Floral Jacquard Cotton Shirt brings a light wash blue with a beautifully woven floral.
Why we have kept stocking Sahara for so long
Some labels come and go. Sahara have stayed the course because the clothes hold up.
Thirty years in fashion is a long time, and it tells. The cuts are considered. The fabrics are chosen to wear well. The collections from the Sahara design team evolve season by season without losing the thread of what Sahara is. We are happy stockists, and we know our customers feel the same.
If you are looking for Sahara stockists in the UK, we have you covered. You can find the full new Sahara collection at the boutique in Shaftesbury or online. The collection is on the rail now, and we are happy to put pieces aside for you to try.
Sizes, prices and where to find them
The new Sahara dresses run across the boutique's usual size range. Prices start at £159 for the Camilia Linen Pocket Dress to £239 for the long-sleeved botanical floral. Most pieces sit in between.
You can come and see them in store, or browse all our dresses online whenever suits you. The collection sits alongside our latest new arrivals across the rest of the boutique. Sometimes a print needs to be seen in person, and a fit understood with the piece on.
What is Sahara London?
Sahara is a London designed women's clothing label that has been making considered, ethically minded contemporary fashion for 30 years. Shirley Allum Boutique is a stockist, with the new Sahara dresses available in store in Shaftesbury and online.
Is Sahara clothing good quality?
Yes. Sahara have been designing for over 30 years, with a reputation for considered cuts and fabrics chosen to wear well. The label is known for relaxed shapes that flatter and pieces that last beyond a single season.
What sizes do the new Sahara dresses come in?
The current Sahara collection at Shirley Allum runs across the boutique's standard size range. If you are unsure of size, pop into the boutique or give us a call and we will help you find the right fit.
How much are the Sahara dresses?
Prices in the new collection range from £159 for the Camilia Linen Pocket Dress to £239 for the White Botanical Floral Linen Long Sleeved Dress, with most pieces falling between.
Where can I buy Sahara dresses in the UK?
Shirley Allum Boutique stocks the full Sahara collection in store in Shaftesbury and online. The Sahara design team produce a new collection each season, and we usually carry the full edit including dresses, separates and the linen shirts.
Can I try the new Sahara dresses on in store?
Yes. The collection is on the rail at our Shaftesbury boutique, and you are welcome to come and try anything on. We are also happy to put a few pieces aside for you to try if you give us a call beforehand.
Is linen a good fabric for summer?
Yes. Linen breathes, softens with wear, and looks lovelier as it ages. It is the natural fabric for warm weather, which is why Sahara return to it season after season for their summer pieces.
