Ichi started in Kolding, Denmark in 1999 and has since grown into a genuinely global label, now sold in more than 45 countries. We stock Ichi at Shirley Allum in Shaftesbury, across knitwear, dresses and everyday separates.
The look mixes vibrant prints and playful detail with a slightly raw, unfussy femininity, easy to wear rather than precious about it.
It's part of DK Company, one of Denmark's larger fashion groups, which gives it the scale to move quickly on print and colour each season.
An Ichi jumper or print dress is the sort of thing that works straight off the rail without needing much styling effort.
See the current range at the Shaftesbury boutique, or shop Ichi online.
31 products
