Sloggi

Frequently Asked Questions

• What is Sloggi?

  Sloggi is an underwear brand launched in 1979 and part of the Triumph group. It is known for soft, high-cotton briefs designed for all-day comfort, sold around the world and loved for a fit that supports without digging in.

• What is Sloggi known for?

  Sloggi is known for comfortable cotton-rich briefs, especially the Basic and Basic+ ranges in maxi, midi and tai cuts. The underwear is soft, stretchy and hard-wearing, and often comes in value multipacks.

• Where can I buy Sloggi in the UK?

  You can buy Sloggi at Shirley Allum Boutique in Shaftesbury, Dorset, in store and online. We carry a wide selection of Sloggi briefs and multipacks in a range of cuts and sizes.

• What is the difference between Sloggi maxi, midi and tai briefs?

  The cuts differ in coverage: maxi briefs give the fullest coverage and a high waist, midi sit a little lower with medium coverage, and tai briefs are cut lower again on the hip. We can help you find your preferred style in store.

• What are Sloggi briefs made from?

  Sloggi's Basic and Basic+ briefs are made mostly from soft, breathable cotton with a little stretch for comfort. Check the label for the exact blend, and wash cool to keep them soft and lasting.