Lluís Generó Domènech started Yerse near Barcelona in 1964 as a knitwear specialist, and six decades later it's still a family business designing four collections a year. We stock Yerse at Shirley Allum in Shaftesbury, across knitwear, dresses and separates.
Texture and material selection are where Yerse puts its effort, considered fabric choices over chasing every seasonal trend.
Now sold through more than 3,000 points of sale worldwide, it has kept its Sabadell, Spain roots and family ownership throughout that growth.
A Yerse knit or dress works as a genuinely wearable staple rather than a piece that dates within a year.
See the current range at the Shaftesbury boutique, or shop Yerse online.
