Meet Aino — easy, wearable pieces designed to slot straight into your everyday wardrobe, with a modern feel and those little details that make an outfit look instantly pulled-together. Now available in-store and online at Shirley Allum Boutique, Aino is perfect for refreshing your staples with styles you’ll reach for on repeat.
Expect effortless styles you can dress up or down, flattering fits made for real life, and pieces that mix and match beautifully with what you already own. Wear yours with trainers and a crossbody for daytime, then switch to ankle boots and a tailored jacket for an easy evening upgrade — pop in to try on in-store, or shop Aino online for delivery to your door.