Royce is a British lingerie brand founded in 1991, specialising entirely in wire-free bras. It is one of very few brands that designs only non-wired styles, for everyday comfort, sport, nursing and post-surgery wear.

What is Royce known for?

Royce is known for comfortable, supportive wire-free bras. The range covers everyday and front-fastening styles, sports bras and nursing bras, all designed to support without an underwire.

Where can I buy Royce in the UK?

You can buy Royce at Shirley Allum Boutique in Shaftesbury, Dorset, in store and online. We carry Royce wire-free bras and offer in-store fitting.

Are Royce bras true to size?

Royce bras use standard UK sizing and are designed for a comfortable, supportive fit. If you are unsure of your size, come in for a fitting and we will help.

How do I care for Royce bras?

Royce bras last longest hand washed in cool water and dried flat, away from direct heat. Gentle washing protects the soft fabrics and the wire-free shape.

Royce

Royce is the brand we reach for when a customer wants support without an underwire. The British label has specialised in wire-free bras since 1991, and it is one of the very few that does only that.

We stock Royce bras at the Shaftesbury boutique, from everyday comfort and front-fastening styles to sports and nursing bras. The fabrics are soft, the support is real, and there is not a wire in sight.

It is comfort you can wear all day, made by a family firm that has thought hard about fit. Come in for a fitting at the Shaftesbury boutique, or browse Royce online by size.

Royce

Frequently Asked Questions

What is Royce?

What is Royce known for?

Where can I buy Royce in the UK?

Are Royce bras true to size?

How do I care for Royce bras?