Damella of Sweden has grown into one of Northern Europe's largest names in sleepwear, built on the idea that a nightdress or dressing gown deserves the same care as daywear. We stock Damella at Shirley Allum in Shaftesbury, across nightdresses, pyjamas and dressing gowns.
Fabrics lean toward soft, easy-care cotton and jersey blends, cut with a Scandinavian simplicity that favours clean lines over fuss.
It is a genuinely large-scale Nordic manufacturer rather than a small label, which shows in the consistency of fit across the range.
A Damella dressing gown is the sort of thing that quietly becomes the one you reach for every morning.
Find your size at the Shaftesbury boutique, or shop Damella online.
