White Swan sticks to one job: proper cotton and thermal underwear that works all year round, not just for the coldest weeks. We stock White Swan at Shirley Allum in Shaftesbury, across thermal vests, briefs and cotton knit essentials.
Brushed cotton and 100% cotton knit make up the range, chosen for warmth and comfort over anything decorative.
It is a classic, no-nonsense brand, the kind of underwear you buy because it does exactly what it says and nothing more complicated.
A White Swan thermal is the sort of thing worth keeping a few spares of once winter starts properly.
Find your size at the Shaftesbury boutique, or shop White Swan online.
