Olsen grew out of a Hamburg trading company that started importing knitted sweaters in 1959, decades before the brand itself launched in 1995 to build on that specific expertise. We stock Olsen at Shirley Allum in Shaftesbury, across knitwear, blouses and everyday separates.
Colourful, exclusive in-house prints run through the range, updated across sixteen collections a year rather than the usual two or four seasons.
It remains Hamburg-based and Hamburg-designed, with a European sensibility that favours quality fabric over chasing every micro-trend.
An Olsen blouse or jumper works as an easy way to update a wardrobe without a full seasonal rethink.
See the current range at the Shaftesbury boutique, or shop Olsen online.
