Helen Jacobson started Goddess in Boston in 1945 after her own frustrating search for a bra that fit a fuller figure, and the brand has stuck to that focus for eighty years since. We stock Goddess at Shirley Allum in Shaftesbury, across full-figure bras.
Sizing runs generously, built specifically for the fuller cup rather than a standard fit stretched to accommodate it.
It is now part of the Wacoal Europe group, designed and produced with the same specialist fit knowledge the brand was built on.
Get fitted at the Shaftesbury boutique, or shop Goddess online by size.
