Thought started in Australia in 1995 as Braintree Clothing, making simple pieces from hemp and natural fabric before most people had heard of sustainable fashion. We stock Thought at Shirley Allum in Shaftesbury, led by the brand's bamboo socks.
Bamboo is chosen for a reason: it is naturally breathable and needs far less water to grow than cotton, and Thought's socks come in patterns and colours well beyond the plain black and grey most brands stop at.
The brand has been UK-based since 2002 and renamed itself Thought in 2017 to reflect where its values had ended up, GOTS and Oeko-Tex certified fabrics, no plastic packaging, and around 96% of its range vegan.
A pair of Thought bamboo socks is the easy, low-effort way to make a daily habit slightly more sustainable without changing anything else about how you dress.
Find your pair at the Shaftesbury boutique, or shop Thought online.
