A British lingerie brand launched in 2008, specialising in full bust and full figure bras, swimwear and clothing.

What is Elomi known for?

Full bust bras fitted on real women, covering D to K cup and 32 to 46 back sizes; multiple UK lingerie industry awards.

Where can I buy Elomi in the UK?

Shirley Allum stocks Elomi at our Shaftesbury boutique and online.

How do I find my size in Elomi?

Get properly fitted in store, especially for larger cup sizes; check the size guide per style online.

How do I care for Elomi lingerie?

Hand wash or use a lingerie bag on a cool cycle; check the care label per garment.

Elomi

Elomi launched in 2008 with one clear focus: full bust and full figure lingerie that doesn't compromise on style to get the fit right. We stock Elomi at Shirley Allum in Shaftesbury, across bras, swimwear and clothing in a genuinely wide size range.

Every bra is fitted on real women rather than mannequins through development, with cup sizes running from D to K and back sizes from 32 to 46.

The brand has picked up Fuller Bust Brand of the Year and Lingerie Brand of the Year at UK industry awards, recognition earned on fit rather than marketing.

An Elomi bra is worth the proper fitting; the difference in support at the fuller end of the size range is considerable.

Get fitted at the Shaftesbury boutique, or shop Elomi online by size.