Brave+True is an Australian women's label that arrived at Shirley Allum and immediately felt right. Known for feminine dresses, relaxed separates and prints that earn their place in a wardrobe, it is the kind of brand that looks considered without trying too hard. New season pieces are in store now in Shaftesbury and online.
We stock Brave+True because it solves a problem we hear from customers all the time: they want clothes that are genuinely versatile, well made and easy to wear, without looking like everyone else. This is that brand.
The range spans women's dresses in midi and short lengths, skirts, tops and shirts, all designed to mix and layer. The current season brings gingham in navy and white, a Zoe's Garden print across dresses and skirts, and occasion pieces in black that work as well at dinner as they do at a weekend lunch. Prices run from £75 to £145.
Founded in Australia in 2012, Brave+True has grown into one of the most stocked women's labels across Australia, New Zealand and South Africa. The brand is built around a simple idea: that fashion should work for every woman, every age, every occasion and every shape. Every collection is designed with that in mind, not as a marketing position but as a practical brief.
Shirley Allum is an independent boutique at 30 High Street, Shaftesbury, Dorset. We are one of a small number of UK stockists carrying Brave+True, which means you are unlikely to walk past it in a chain store. That is rather the point.
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