Freya is a British lingerie and swimwear brand launched in 1998. It specialises in fashion-led styles for the fuller bust, in larger cup sizes, and is part of the same family as Fantasie and Elomi.

What is Freya known for?

Freya is known for making fuller-bust lingerie and swimwear that is fun as well as supportive, in prints and colours, with bras going up to a K cup or beyond in some ranges.

Where can I buy Freya in the UK?

You can buy Freya at Shirley Allum Boutique in Shaftesbury, Dorset, in store and online. We carry Freya bras and offer in-store fitting.

Does Freya cater for larger cup sizes?

Yes. Freya is designed specifically for the fuller bust, with bras in larger cup sizes and a focus on a flattering, supportive fit. Come in for a fitting and we will help you find your size.

How do I care for Freya bras?

Freya bras and swimwear last longest hand washed in cool water and dried flat, away from direct heat. Rinsing swimwear after the pool or sea protects the fabric and the fit.

Freya

Freya proves a fuller bust does not mean a boring bra. Launched in the UK in 1998, the brand makes fashion-led lingerie and swimwear in larger cup sizes, with prints and colour you do not usually find above a DD.

We stock Freya bras at the Shaftesbury boutique, including plunge and moulded styles in leopard and rosewater, cut for a flattering, supportive fit. Freya sits in the same family as Fantasie and Elomi, so the fit knowledge runs deep.

It is lingerie that is fun as well as supportive. Come in for a fitting at the Shaftesbury boutique, or browse Freya bras online by size.

Freya

Frequently Asked Questions

What is Freya?

What is Freya known for?

Where can I buy Freya in the UK?

Does Freya cater for larger cup sizes?

How do I care for Freya bras?