Triumph: The Bra You Keep Coming Back To
The Triumph bra is the kind you try once and end up wearing for years.
Triumph has been making lingerie since 1886. That is not a detail we include to pad out a post. It is the reason the fit is right, the sizing is consistent, and women who find something that works tend to stay with it. Over 140 years of making bras teaches you a great deal about what women actually need.
At Shirley Allum Boutique we stock two Triumph ranges in particular that deserve a proper introduction: the Amourette and the Doreen. They are very different bras, but they share the same quality of just working.
- The Amourette: the Triumph bra that started it all
- The Doreen: a full-cup classic
- Which one is right for you?
- Frequently asked questions
The Amourette: the Triumph bra that started it all
The Amourette is Triumph's bestselling bra, and it has been for good reason. It is a lace bra available in multiple fits, which means you are not choosing between one style and hoping for the best. Whether you need wired, non-wired, moulded or padded, the Amourette covers it. The lace is soft and decorative without being fussy, and the range of colours runs from everyday neutrals through to seasonal additions each season.
What makes the Amourette easy to recommend is consistency. If you have found your size and style in this bra, you can order again with confidence. It fits the same way every time, which is not something you can say about every brand at this price point.
The Amourette is also available across a wide cup range, from A cup through to H cup depending on the style. If you have been told by other retailers that your size is difficult to find, it is worth trying Triumph.
The Doreen: a full-cup classic
The Doreen is a different kind of bra entirely. Where the Amourette is lace-led and available across a wide range of styles, the Doreen is a full-cup bra built around one thing: support.
It has been in continuous production for decades, and the women who wear it tend to be loyal to it for a very simple reason: it does exactly what it promises. Non-wired, full-coverage, with a construction that distributes support evenly across the cup. It is a bra for women who want to put it on in the morning and not think about it again.
The Doreen is available in several versions. The Delicate Doreen updates the classic with a modern lace finish. The Doreen + Cotton brings a natural cotton fabric into the mix for women who prefer a softer, more breathable feel against the skin. All versions run to a generous size range, with some styles available up to a J cup and beyond.
If you have never tried the Doreen because you assumed it was a purely functional, outdated style, it is worth reconsidering. The construction is traditional because the construction works.
Which one is right for you?
Choosing the right Triumph bra depends on what you need from it, and plenty of women have both in their wardrobe.
If you want a lace bra that looks good under a range of necklines, comes in multiple fits, and is consistent in sizing across the range, the Amourette is the place to start.
If you want maximum support, full coverage, and a bra you can wear all day without discomfort, the Doreen is worth trying. Particularly if you are in a larger cup size and have struggled to find a non-wired bra that actually supports you.
If you are not sure which direction to go, come in and we will help you find the right fit. Both bras are in stock at the boutique and we are happy to advise.
The full range of Triumph bra styles is available in store at Shirley Allum Boutique on the High Street in Shaftesbury, and online. We stock a wide range of sizes across both the Amourette and Doreen, and our team is happy to help you find the right style and fit. No appointment needed.
Frequently asked questions
What is the Triumph Amourette bra?
The Triumph Amourette is Triumph's bestselling lace bra, available in a range of fits including wired, non-wired, moulded and padded styles. It is known for its consistent sizing, soft decorative lace, and wide cup range from A to H cup. It is available at Shirley Allum Boutique in Shaftesbury in a range of colours and styles.
What is the Triumph Doreen bra?
The Triumph Doreen is a full-cup, non-wired bra designed for maximum comfort and all-day support. It has been in continuous production for decades and is available in several versions including the Delicate Doreen and Doreen + Cotton. It runs to a J cup and beyond in some styles, making it a strong choice for women in larger cup sizes.
What is the difference between the Amourette and the Doreen?
The Amourette is a lace bra available in multiple wired and non-wired fits, suited to a wide range of occasions and necklines. The Doreen is a full-cup non-wired bra focused on support and all-day comfort. Many women have both in their wardrobe as they serve different purposes.
What sizes does Triumph stock?
Triumph bras are available in a wide range of sizes. The Amourette runs from A to H cup depending on the style, and the Doreen is available in some styles up to a J cup and beyond. If you are finding it difficult to locate your size elsewhere, Triumph is worth trying.
Where can I buy Triumph bras in Dorset?
Triumph bras are available at Shirley Allum Boutique on the High Street in Shaftesbury, Dorset. We stock both the Amourette and Doreen ranges in a wide selection of sizes. No appointment is needed, and our team is happy to help you find the right fit.
Written by Shirley Allum
Shirley has been running her boutique on the High Street in Shaftesbury, Dorset for over twenty years. She does all the buying herself, across fashion, lingerie and footwear, and works alongside a team who know the brands and the customers. From casual to occasion, from a first fitting to a familiar face, the boutique has been dressing the women of Dorset for a long time.
