Shirley Allum brings fashion, cashmere, footwear and a full lingerie range together in one place: everything currently in stock at our Shaftesbury shop and online. We've been buying for the women of Dorset since 1997, choosing brands ourselves rather than following a trend list. New stock lands here first.
Nothing on this page arrived by accident. Shirley still does the buying herself, season by season, picking pieces she'd wear and trust to fit well, not just what's trending. A cashmere jumper, a well-fitted bra, a linen dress, a pair of boots: each one has to pass muster in the shop in Shaftesbury before it goes up here.
The fashion side runs from everyday trousers and jumpers to occasion dresses, in sizes that go beyond the usual range. Cashmere gets its own attention too: Estheme's French knits sit alongside Sahara's linen and heavier winter knitwear, picked for wear as much as looks.
Footwear covers boots, sandals and everyday shoes from brands like Birkenstock and Fly London. Lingerie is where the real expertise sits: proper fittings, cup sizes up to K, and specialist ranges for mastectomy and fuller-bust customers that most boutiques don't bother stocking.
Shirley opened the shop in Shaftesbury in 1997 and still runs it day to day, buying every season with the same eye for fit and quality that built the customer base in the first place. Nearly thirty years in, that's just how long the doors have been open.
Use the filters on the left to narrow it down by size, brand or price, the quickest way through several thousand products without endless scrolling.
