Charnos is a British lingerie brand founded in 1935 in Ilkeston, Derbyshire. It began in hosiery and moved into lingerie in 1958, building a reputation for supportive, comfortable bras and briefs that flatter and last.

What is Charnos known for?

Charnos is known for reliable, supportive everyday lingerie, especially full-cup underwired bras like the Rosalind, with matching briefs and high-waisted styles. The focus is on comfort, fit and soft, flattering fabrics.

Where can I buy Charnos in the UK?

You can buy Charnos lingerie at Shirley Allum Boutique in Shaftesbury, Dorset, in store and online. We carry Charnos bras, briefs and shapewear, and offer in-store fitting.

Is Charnos true to size?

Charnos is generally true to standard UK bra and brief sizing with a supportive, comfortable fit. If you are unsure of your size, come in for a fitting at the boutique and we will help you find the right style.

How do I care for Charnos bras?

Charnos bras last longest hand washed in cool water and dried flat, away from direct heat. Fastening the hooks before washing protects the shape and the lace.

Charnos | Bras, Briefs & Lingerie UK – Shirley Allum Boutique

Charnos is the quietly reliable name in our lingerie drawer. A British brand since 1935, it knows how to make a bra that simply works, day in, day out.

We stock Charnos bras and briefs at the Shaftesbury boutique, led by the Rosalind full-cup underwired bra and its matching briefs, with high-waisted styles and shapewear alongside. Expect soft fabrics, proper support and flattering, easy colours.

The brand started in hosiery in Derbyshire and moved into lingerie in 1958, building a reputation for comfort and fit that still holds.

Come in for a proper fitting at the Shaftesbury boutique, or browse Charnos online by size and style.