When a customer wants colour without any fuss, Fransa is usually the answer. The Danish label has an easy way with print and knit, the sort of clothes you reach for on a normal day.
We carry Fransa clothing at Shirley Allum in Shaftesbury because it sits in a lovely spot: current and pretty, yet comfortable and well priced. One piece lifts what you already own, or you can build a whole outfit from it.
Knitwear leads here, with striped and collared cardigans, soft jumpers and printed blouses, alongside relaxed trousers and feminine dresses. There are dependable neutrals too, in black, navy and oatmeal.
The brand has dressed the everyday woman since 1968 and now sits within Denmark's DK Company, with six collections a year, so there is usually something new on the rail. Pop in to see this season's colours, or shop online by size.
