Most jeans ask you to choose between looking smart and feeling comfortable. NYDJ is the brand we reach for when someone wants both.
The trick is a slimming front panel, the patented Lift Tuck that holds you in and smooths the line with no squeezing. Lisa Rudes-Sandel built the brand around it in Los Angeles in 2003, and plenty have copied it since without quite matching it.
We stock NYDJ jeans and trousers at the Shaftesbury boutique, in fits from slim and straight to wide and cropped. There is more than denim, too: linen and cargo trousers, palazzo cuts, the odd denim jacket, in washes from dark rinse to optic white.
Customers tell us their NYDJ pair is the one they reach for far more than any other. Come in to be measured and try a few side by side, or shop online by size and leg.
