Sahara, also known as Sahara London, is a British women's clothing brand founded in London over forty years ago. It is known for bohemian, artisan-led designs in natural fabrics, with much of the range made in England.

What is Sahara known for?

Sahara is known for relaxed, individual clothing in natural fabrics like linen, often featuring hand-craft techniques, embroidery and prints. The look is bohemian and contemporary, designed for women who like to stand out.

Where can I buy Sahara clothing in the UK?

You can buy Sahara at Shirley Allum Boutique in Shaftesbury, Dorset, in store and online. We carry a wide selection of Sahara dresses, jumpsuits and separates each season.

What sizes does Sahara use?

Sahara uses its own sizing scale, numbered 0 to 5, rather than standard UK dress sizes. We show the UK equivalent on every Sahara product, and we are happy to help you find your size in store.

How do I care for Sahara clothing?

Sahara's natural fabrics like linen are best washed cool and dried flat or on the line, embracing a relaxed, lived-in look. Follow the care label, and iron linen while slightly damp if you prefer it crisp.

Sahara

Sahara is for the woman who would rather not match the room. The London label has spent more than forty years working with artisans around the world, and that character is in every piece.

Linen is where it starts: bubble dresses and fine jumpsuits, embroidered shifts and jacquard shirts. The prints change through the season, in lemon, indigo and botanical shades.

The brand takes its ethics seriously, working with craftspeople and small workshops around the world. You can feel that care in the fabrics.

One thing to know on sizing: Sahara uses its own 0 to 5 scale, and we show the UK equivalent on every product so you can choose with confidence.

Come into the Shaftesbury boutique for a proper look, or shop Sahara clothing online.