Cornwall gets into the cloth with Seasalt. The prints come from the coast and the light, drawn by hand in the brand's own studio, and you can feel the place in them.
It began in a Penzance workwear shop in 1981, kitting out fishermen and farmers. The Chadwick family turned that practical streak into a clothing label, and Seasalt is now one of the country's biggest sellers of GOTS organic cotton.
We have stocked Seasalt clothing at the Shaftesbury boutique for years, in sizes 8 to 24 depending on the style. Expect breton tops and easy dresses, soft trousers and denim, jackets and the odd jumpsuit, with the prints turning over as the season does.
It washes well and keeps its shape. That, more than anything, is why customers keep coming back. Come and feel the fabrics in store, or browse the range online and filter to your size.
