Fantasie has been making bras for British women since 1901, and over that time it has become the brand that women with a D cup or above genuinely trust. Where many lingerie labels stop at E, Fantasie goes to K, and does so without compromise on fit, fabric or finish. At Shirley Allum Boutique in Shaftesbury, we carry a carefully chosen selection of Fantasie bras and matching briefs, and we can help you find the right style in the right size.
We stock Fantasie because it solves a problem that too many brands sidestep. Finding a bra that fits a fuller cup, supports properly, and still looks beautiful is harder than it should be. Fantasie has been answering that question for longer than almost anyone else. We choose the styles that our customers actually wear: the ones that work under clothes, hold their shape through a wash, and still make you feel good.
The Fantasie range at Shirley Allum includes underwired full cup bras, side support bras, non-wired options for those who prefer them, and T-shirt bras in moulded styles that give a clean line under fitted tops. Most styles come with a matching brief, and the sizing runs from D through to K cup. You will rarely find that range this well stocked outside a specialist boutique.
Fantasie's particular expertise is side support construction, a design approach that redistributes the weight of a fuller bust from the straps to the side of the bra, giving a rounder shape and reducing shoulder strain. If you have not tried a Fantasie side support bra, it is worth coming in to be fitted. It is one of those pieces of design that makes an immediate difference.
The brand is British, founded in Market Harborough in 1901, and part of a group that also produces Freya and Elomi. All three share the same fitting philosophy: that bras for larger cups should be engineered as carefully as any other precision garment. We agree with that view, and it is why Fantasie has a permanent place on our lingerie wall.
If you are local to Shaftesbury, come in and we will fit you. If you are shopping online, our size filters let you browse by band and cup so you can see exactly what is available in your size.
Fantasie Frequently Asked Questions
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What is Fantasie lingerie?
Fantasie is a British lingerie brand founded in 1901 and based in Market Harborough, Leicestershire. It is part of a group that also includes Freya and Elomi. Fantasie specialises in bras for fuller cup sizes, from D to K, and is known for its side support construction, full cup shaping and high-quality fabrics. It is one of the most trusted larger cup lingerie brands in the UK.
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What is Fantasie known for?
Fantasie is best known for bras designed for fuller cup sizes, particularly its side support bras, which redistribute weight from the straps to give a rounder shape and reduce shoulder strain. The brand also makes full cup underwired bras, non-wired alternatives, T-shirt bras and matching briefs. Its size range extends from D to K cup.
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Where can I buy Fantasie bras in Dorset?
Fantasie bras are available at Shirley Allum Boutique on the High Street in Shaftesbury, Dorset. You can shop the full Fantasie range online at shirleyallum.co.uk, or visit us in-store for a professional bra fitting. We stock Fantasie from D to K cup.
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Does Fantasie cater for larger cup sizes?
Yes. Fantasie specialises in bras for fuller cup sizes and stocks styles from D through to K cup, with many styles available in extended back sizes too. It is one of the few lingerie brands to engineer every style specifically for the needs of a fuller bust, rather than scaling up from a smaller size.
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Are Fantasie bras true to size?
Fantasie bras are generally true to their stated size, but fit can vary slightly between styles — particularly between underwired and non-wired versions, and between full cup and balcony shapes. If you are between sizes or unsure which style suits you best, a professional bra fitting at Shirley Allum Boutique in Shaftesbury will give you a definitive answer.