Fantasie has been making bras for British women since 1901, and over that time it has become the brand that women with a D cup or above genuinely trust. Where many lingerie labels stop at E, Fantasie goes to K, and does so without compromise on fit, fabric or finish. At Shirley Allum Boutique in Shaftesbury, we carry a carefully chosen selection of Fantasie bras and matching briefs, and we can help you find the right style in the right size.
We stock Fantasie because it solves a problem that too many brands sidestep. Finding a bra that fits a fuller cup, supports properly, and still looks beautiful is harder than it should be. Fantasie has been answering that question for longer than almost anyone else. We choose the styles that our customers actually wear: the ones that work under clothes, hold their shape through a wash, and still make you feel good.
The Fantasie range at Shirley Allum includes underwired full cup bras, side support bras, non-wired options for those who prefer them, and T-shirt bras in moulded styles that give a clean line under fitted tops. Most styles come with a matching brief, and the sizing runs from D through to K cup. You will rarely find that range this well stocked outside a specialist boutique.
Fantasie's particular expertise is side support construction, a design approach that redistributes the weight of a fuller bust from the straps to the side of the bra, giving a rounder shape and reducing shoulder strain. If you have not tried a Fantasie side support bra, it is worth coming in to be fitted. It is one of those pieces of design that makes an immediate difference.
The brand is British, founded in Market Harborough in 1901, and part of a group that also produces Freya and Elomi. All three share the same fitting philosophy: that bras for larger cups should be engineered as carefully as any other precision garment. We agree with that view, and it is why Fantasie has a permanent place on our lingerie wall.
If you are local to Shaftesbury, come in and we will fit you. If you are shopping online, our size filters let you browse by band and cup so you can see exactly what is available in your size.
