Plus Size Bras: An Elomi Fitting Guide for a Fuller Figure

Elomi Morgan blue leopard underwired bra at Shirley Allum Boutique

Plus size bras need a wider band and a deeper cup on the same bra, and Elomi designs for nothing else. Elomi's range starts at a D cup and runs to a K, on backs from 32 to 46.

Elomi is part of the same group as Fantasie and Freya, and it shares their sizing. If you already know your Fantasie size, start from the same one.

At a glance

  • Elomi uses UK sizes with doubled letters, from a D to a K cup
  • Bands run from 32 to 46
  • Elomi say 80% of a bra's support comes from the underband
  • Morgan is underwired, Lucie is a plunge and Downtime has no wire at all
  • Elomi briefs run M to 4XL, which is a UK 12 to 22

Elomi sizes and conversions

Start from your usual UK size, or measure with our guide to how to measure bra size. Elomi labels show European and French sizes too.

UK band 32 34 36 38 40 42 44 46
Europe 70 75 80 85 90 95 100 105
France 85 90 95 100 105 110 115 120
UK cup D DD E F FF G GG H HH J
Europe D E F G H I J K L M

So a UK 40G is a European 90I. Elomi recommend a fitting every six months, because weight change, breastfeeding and the menopause all change your shape.

Elomi Morgan black Hot House print underwired bra at Shirley Allum BoutiqueElomi Morgan white stretch banded underwired bra at Shirley Allum Boutique

Elomi's three fit checks

Elomi's own fit guide comes down to three things. Check them in the mirror after you have leant forward and scooped each breast into its cup.

  • The band sits firmly around your ribcage, level at front and back. If it rides up your back, it is too big.
  • The centre front lies flat against your breastbone. If it sits on breast tissue, the cup is too small.
  • The cups give an even, rounded shape, with the wire behind the breast and no bulge under the arm. Spilling over, even a little, means trying the next cup up.

On a fuller bust the band does the heavy lifting, which is why Elomi put the figure at 80% of the support. If your shoulders ache by teatime, look at the band before the straps.

Morgan, Lucie and Downtime

Morgan is the one we keep in the most sizes. It is underwired, with three-part cups and a side panel that brings the bust forward. We have it in white, blue leopard and the black Hot House print, from a 32 to a 44 back and up to a K cup, plus a banded version in white.

Lucie is a plunge without any push-up padding. The centre front sits low for a V neck, and the top of the cup is stretch lace so it follows your shape. Ours run from FF to J.

Elomi Lucie white underwired stretch plunge bra at Shirley Allum BoutiqueElomi Lucie brown wildcat print underwired plunge bra at Shirley Allum Boutique

Downtime is a non-wired bralette, and it is dual sized: each size covers two cups, such as F/FF or J/JJ. The band and the lining give the support instead of a wire. It is the one to try if wires have never agreed with you.

Elomi Downtime black non-wired bralette at Shirley Allum BoutiqueElomi Lucie pale blush stretch plunge bra at Shirley Allum Boutique

Elomi briefs are sized M to 4XL. M is a UK 12, L a 14, XL a 16, 2XL an 18, 3XL a 20 and 4XL a 22.

Come in and we will fit you. It is free, you do not need to book, and we can put Morgan and Lucie side by side in your size. We are at 30 High Street, Shaftesbury, Monday to Saturday from 9.30am to 5pm, on 01747 852444.

See our Elomi bras

Frequently asked questions

What sizes do Elomi bras come in?

Elomi bras run from a D to a K cup on backs from 32 to 46, in UK sizing with doubled letters such as FF, GG and HH. Not every style covers every size: we stock Morgan up to a K cup on a 32 to 44 back, and Lucie from FF to J. Elomi briefs run M to 4XL, which is a UK 12 to 22.

Are Elomi bras true to size?

Elomi uses standard UK sizing, the same as Fantasie and Freya, so start with your usual size. On a European label the cups change from DD upwards: a UK DD is a European E, and a UK G a European I. If the band rides up your back, try one band smaller and one cup larger.

What is the difference between Elomi Morgan and Lucie?

Morgan is an underwired bra with three-part cups and a side panel that brings the bust forward, and it covers more of the bust. Lucie is a plunge: the centre front sits low for a V neck, but there is no push-up padding, and the top of the cup is stretch lace. Both come with matching high leg briefs in some colours.

Does Elomi make a non-wired bra?

Yes. Downtime is Elomi's non-wired bralette, and we stock it in black. It is dual sized, so each size covers two cups such as F/FF or J/JJ, and the band and lining give the support instead of a wire. It suits anyone who finds wires uncomfortable.

Where can I get fitted for plus size bras in Dorset?

We fit Elomi and other fuller bust brands in our lingerie department at 30 High Street, Shaftesbury. Fitting is free and you do not need to book. We are open Monday to Saturday from 9.30am to 5pm. Ring us on 01747 852444 if you would like to check we have your size before you travel.

Shirley Allum, owner of Shirley Allum Boutique in Shaftesbury

Written by Shirley Allum

Shirley has run her Shaftesbury boutique since 1997 and still does all the buying herself, across fashion, footwear and lingerie. She and her team have been dressing the women of Dorset for nearly thirty years.