What is Magic Bodyfashion?

Magic Bodyfashion is a Dutch lingerie brand that makes shapewear and lingerie solutions: boob tape, fashion tape, silicone covers, strapless bras and comfortable everyday bras for outfits where a standard bra will not work.

How does boob tape work?

You cut the tape to length and apply it to clean, dry skin to lift and shape the bust without straps. Magic Bodyfashion boob tape is 5 metres long and 10 centimetres wide, suits any bust size and is for single use. Test it first and do not wear it for more than 12 hours.

Where can I buy Magic Bodyfashion in the UK?

At Shirley Allum in Shaftesbury, Dorset, in our lingerie department and online here. We stock Magic Bodyfashion tapes, covers and bras.

Can I wear boob tape on sensitive skin?

Magic Bodyfashion advises against using it on irritated, sunburnt, broken or sensitive skin, and against wearing it overnight. It is not recommended during pregnancy or while breastfeeding. Always test a small patch first.

How do I take boob tape off?

Peel it off slowly and gently. Dampen the back of the tape with warm water, or soak it with baby lotion where it meets the skin, and it will lift away more easily.

Magic Bodyfashion

A backless dress, a deep V, a top that slips off one shoulder. Those are the outfits a normal bra cannot cope with, and Magic Bodyfashion makes the things that can. We keep the useful ones in our lingerie department.

Boob tape lifts and shapes without straps or a band. It comes as a 5 metre roll, 10 centimetres wide, which you cut to suit the outfit, and each piece is used once. Fashion tape holds a wrap neckline or a gaping shirt in place. Silicone lift covers and nipple covers sit discreetly under thin fabric.

There are bras as well, including a strapless style and a soft bamboo comfort bra.

If you are not sure what will work with your outfit, bring it into the shop on Shaftesbury High Street. Our fitters will help you choose, and a bra fitting is free with no need to book.