Sloggi Size Guide: Briefs, Zero Feel Bras and GO Crush
This Sloggi size guide covers the three ways Sloggi sizes its underwear. Basic+ briefs follow your UK dress size, GO Crush runs XS to L, and the Zero Feel bralettes use an easy sizing chart built from your bra size.
Sloggi briefs are the ones customers come back for by the pack. Most of ours come in threes or fours, so getting the size right first time matters.
At a glance
- Basic+, Romance and Double Comfort briefs are sized by UK dress size
- GO Crush and Zero Feel use letter sizes, from XS upwards
- On Sloggi's chart, S is a UK 8 to 10 and M a 12 to 14
- Maxi sits at the waist, Midi a little lower, Tai lowest on the hip
- Zero Feel sizes add a plus for D and DD cups
- Sloggi brief sizes
- Maxi, Midi, Tai and the rest
- Zero Feel easy sizing
- Sloggi bras
- Frequently asked questions
Sloggi brief sizes
Basic+, Romance, Double Comfort and the control briefs are sold by UK dress size, so take the size you wear in trousers. GO Crush uses letters. Sloggi's own chart lines the two up like this:
| Sloggi size | XS | S | M | L | XL | XXL |
|---|---|---|---|---|---|---|
| UK dress size | 4 to 6 | 8 to 10 | 12 to 14 | 16 to 18 | 20 to 22 | 24 to 26 |
| Waist (cm) | 56 to 63 | 64 to 72 | 73 to 82 | 83 to 92 | 93 to 102 | 103 to 112 |
| Hips (cm) | 82 to 89 | 90 to 98 | 99 to 108 | 109 to 118 | 119 to 128 | 129 to 138 |
If your waist and hips fall in different columns, take the larger size.
Maxi, Midi, Tai and the rest
The name tells you where the waistband sits. Pick the height you like first, then the size.
- Maxi comes up to the waist, with full cover at the back
- Midi sits just below the waist
- Tai sits lower on the hip, with a higher cut leg
- Shorty and Long Short have a short leg, more like a pair of shorts
- Control Maxi adds a firmer panel at the front
Double Comfort is 95 percent cotton, with a waistband knitted in one piece and no side seams. GO Crush is softer and stretchier than Basic+, and comes as a hipster, short, high leg and string.
Zero Feel easy sizing
Zero Feel bralettes are sized by letter, but the letter comes from your bra size. Find your band along the top and your cup down the side.
| Cup | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
|---|---|---|---|---|---|---|---|
| A | - | XS | S | M | L | XL | XXL |
| B | XS | XS | S | M | L | XL | XXL |
| C | XS | S | M | L | XL | XXL | - |
| D | XS+ | XS+ | S+ | M+ | L+ | XL+ | - |
| DD | XS+ | S+ | M+ | L+ | XL+ | XL+ | - |
The plus sizes have more room in the cup for the same band. A 34B is an S, while a 34D is an S+.
Sloggi bras
Basic+ N and Romance are sized like any other bra, by band and cup, from a 32 to a 42 back. Sloggi's bra chart runs from an A to an E cup, so they suit smaller and medium busts best. For a fuller cup, our bra fitting guide and the other brands on our bras page are the place to start.
Not sure which brief suits you? Come in to the shop on Shaftesbury High Street and we will help, and while you are here you can have a free bra fitting with no booking. We are open Monday to Saturday from 9.30am to 5pm, on 01747 852444.
Frequently asked questions
What size Sloggi briefs should I buy?
For Basic+, Romance and Double Comfort, take your usual UK dress size, the one you wear in trousers. For GO Crush, use Sloggi's letter sizes: S is a UK 8 to 10, M a 12 to 14 and L a 16 to 18. If your waist and hips fall in different sizes, take the larger.
How does the Sloggi Zero Feel size guide work?
Zero Feel is sized XS to XXL, but you choose the letter from your bra size. Find your band and cup on the easy sizing chart: a 34B is an S, a 36C is an L. D and DD cups take a plus size, such as S+ or M+, which has more room in the cup on the same band.
What is the difference between Sloggi Maxi, Midi and Tai?
It is the height of the waistband. Maxi briefs come up to the waist with full cover at the back. Midi briefs sit just below the waist. Tai briefs sit lower on the hip with a higher cut leg. All three come in the same Basic+ cotton with a little stretch, so the choice is simply where you like the waistband to sit.
Do Sloggi briefs come up small?
Sloggi briefs follow standard UK dress sizes, so most people take their usual size. Basic+ is mostly cotton with a little stretch, while GO Crush is softer and stretchier. If your waist and hips fall in different sizes on the chart, take the larger.
Where can I buy Sloggi in Dorset?
We stock Sloggi in our lingerie department at 30 High Street, Shaftesbury, open Monday to Saturday from 9.30am to 5pm. We keep Basic+, Romance, Double Comfort and GO Crush briefs, mostly in multipacks, plus Zero Feel and Basic+ bras. Ring us on 01747 852444 to check we have your size before you travel.
Written by Shirley Allum
Shirley has run her Shaftesbury boutique since 1997 and still does all the buying herself, across fashion, footwear and lingerie. She and her team have been dressing the women of Dorset for nearly thirty years.
