What is the Wacoal Back Appeal bra?

A Wacoal bra designed to smooth the back and sides as well as support the bust. A wide spacer-fabric band lies flat to avoid bulging, and the sides are shaped to smooth under the arm. It comes in underwired and wire-free versions.

Is the Back Appeal bra underwired or wire free?

Both are made. The underwired version has a hidden inner sling for lift. The wire-free version uses two-ply, mid-coverage cups for support without a wire.

Where can I buy Wacoal Back Appeal in the UK?

At Shirley Allum on the High Street in Shaftesbury, Dorset, and online at shirleyallum.co.uk. It is one of the best-selling bras in our lingerie department.

Does the Back Appeal bra help with back bulge?

Yes, that is what it is designed for. The wide, thin band spreads pressure across the back, so it does not dig in and create a line above or below, and the side panels smooth under the arm.

How should a Back Appeal bra fit?

The band should sit level and firm across the back, without riding up. The cups should hold the bust without gaping. Because the band does so much of the work, the size matters, so come in for a free fitting with no booking needed.

Wacoal Back Appeal

Customers come back for the Wacoal Back Appeal bra in the next colour, and that tells you most of what you need to know. It is one of the best-selling bras in our lingerie department. It supports the front and smooths the back and sides as well.

The name is the clue. A wide, thin spacer band lies flat across the back, so nothing bulges above or below it, and the sides are cut to smooth under the arm. Under a fitted knit the line stays clean all the way round.

There are two versions. The underwired Back Appeal has a hidden sling inside each cup for extra lift. The wire-free version uses two-ply, mid-coverage cups to hold you without a wire.

Wacoal is the Japanese brand that made Japan's first bra in 1950, and the fit shows it.

This is a bra worth being fitted for, because the band does so much of the work. Come in and we will check it for you. It is free and there is no booking. More Wacoal is here.